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SWOT Analysis Of Kings And Queens

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3.0 Industry Analysis
3.1 SWOT analysis
Strengths
Kings & Queens able to operate 24/7 which mean no matter what customer need at any time of day or night, we able to give response to every customer because our business transaction system is always online and non-stop. Kings & Queens also create new design with granted patent on product by using high quality material, therefore, company is assured that we able to provide a unique and comfortable cloth to every customer. Not only that, company have provide our own online-based system to receive order and payment without involve any third party to reduce costs, any fraud and error happen. Furthermore, company can operate business at low cost because can avoid unnecessary marketing expenses such …show more content…

The time of receiving goods by customer are depends on how ‘Skynet’ company assign their delivery time. In addition, customers have no confident toward Kings & Queens products as they cannot physically test and feel the clothes and they only can look at the photos of the cloth that posted at web page. Other than that, we cannot ensure that Kings & Queens clothes quality is perfect as lack of control and knowledge on the manufacturer of the clothes and our clothes are supplied by suppliers. However, we still can reject the clothes if manufacturer provide a clothes that not our …show more content…

Although this symptom seem like create a negative effect to company, it may also benefit to company by bring us more customer. This is because considering the increased price of petrol, customer rather stay at home to do online shopping to avoid any petrol expense which will increase our business successful rate.
Society
A trend of getting internet access at home and buying online is developing in Malaysia. According to the statistic above, people who purchase clothing/shoes/accessories has increased approximately 14% from 32% to 46% between 2014 and 2015. Besides that, mostly 46% of people who do online who purchase clothing/shoes/accessories which are the highest among the others which indicate that online clothing business have a lot of opportunity.
Technology
The rapid development of technology is affecting the business in Malaysia and all over the world. Changes in technology have changed the way businesses operation such as internet. A changing development in technology indirectly created a need to react quickly for different area of business to stay compatible in the market.
3.3 PORTER’S 5 FORCES

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