SWOT Analysis Of Levi's Levi Company

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4.3. Strategy Development
4.3.1. The development of a SWOT analysis
The SWOT (Strengths, Weaknesses, Opportunities and Threats) will be analysed in respect of the key performance areas identified so as to uncover existing deficiencies, efficacies and efficiencies, enabling the PMO teams to produce creative ideas for organisational improvement.
4.3.1.1. Strengths could include market dominance, leadership and management acumen, and a sound financial position.
4.3.1.2. Levi Strauss weaknesses could include underperformance of its shares, dearth of core strengths and skills, old technology, poor structural arrangements, and lack of innovation.
4.3.1.3. Identifying the potential threats whilst developing scenarios clearly showing what could happen in the future, for example the13% drop in sales and loss of 60% revenue whilst closing 29 factories and retrenching 16,318 employees.
4.3.1.3.1. Fast changing customer trends, 1993, Levi’s 501 jeans were no longer trending amongst kids to which Levi’s failed to adapt whilst all its competitors did, and
4.3.1.3.2. Competitors include Lee, Wrangler, Spykar, JC Penny, and GAP.
4.3.1.4. Opportunities that should be or could be exploited include the growing casual wear market, innovative technologies. And the low manufacturing and production costs in international markets.

4.3.2. PESTEL analysis
This will seek to consider external issues that the organisation could face, Steyn 2010, and will include:
4.3.2.1. Political circumstances that

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