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SWOT Analysis Of Lylez's Beauty Care

1387 Words6 Pages

INTRODUCTION Lylez’s Beauty Care is a leading manufacturer of health and beauty products in Malaysia which produce high quality products based on the best herbs.Lylez’s Beauty Care was established in November 2008 by the founder, MrsLailiMustaffa. Started off with only 3 major products, Lylez’s Beauty Care moves a step forward with almost 50 new products. Lylez’s Beauty Care has now become a brand that has gained a place in the hearts of users in Malaysia as well as in Singapore and Brunei. SWOTis an acronym for: • Strengths • Weaknesses • Opportunities • Threats The internal and external situation analysis can produce a bulky amount of info, much of which may not be highly relevant. The SWOT analysis can serve as an informational filter …show more content…

Growing Popularity of Cosmetic Surgery Beauty consumers are progressively taking refuge in new technologies such as sophisticated dermatology, cosmetic surgery, hair extension, organ transplant and other treatments to improve their beauty. Not only are the results from these treatments immediate, but they are also long lasting. This could lessen dependence on traditional beauty aids such as lotionsandcreams, which could lead to a fall in demand for the skin and hair care products of Lylez’s Beauty Care. 2. Counterfeiting The counterfeiting of famous cosmetic products has increased in recent years. Low quality counterfeits reduce consumer confidence in the products of a company. Increasing sales of counterfeit products negatively affect the company's sales. More importantly, the company's key differentiator, uniqueness, is damaged by counterfeiting operations. Widespread counterfeits reduce the exclusivity of the company's brands. Counterfeit products not only deprive the company of revenues, but also weaken its brand image. 3. Intense …show more content…

Free flow of information and communication has permitted the passage of global business, to make at a faster and smother pace. The new invention in IT and transportation has made world a virtual global village. Everything is so readily available these days. Also the world has widened its market and people have become more change expecting. They do not resist to new ethos fiercely. Therefore companies have the capacity to discover untapped market. The trade and cultural barriers have also reduced. In our case, Lylez’s Beauty Care is a successful company operating in Malaysia, has got the opportunity to get into Brunei and Singapore. These are the paybacks that globalization has given the international market. And it is quite certain that the world will see more lucrative alterations in the field of marketing in near

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