SWOT Analysis Of Mahindra

I. Mahindra and Mahindra
It is a multinational automobile manufacturing corporation. Its trust named KC Mahindra Education trust runs a programme named Nanhi Kali to support the education of girls. This trust has awarded grants and scholarships to 83,245 students till now. In vocational training, it provides livelihood training to the youth of economically and socially disadvantaged communities. It also contributes for the education, health care, culture and sports. It spent Rs. 220million for its CSR activities. It is ranked 4th for the contribution towards CSR.
SWOT ANALYSIS
Strength:Over the years the company has emerged as one of the top players in the world in terms of number of tractors sold. This gives a clear indication that the company's

As a result, if there happen to be bad monsoons (less of rains) for two consecutive years it could have an adverse impact on the demand of tractors for the company.
Opportunities The government has been trying to strengthen the exports of agricultural products. As a result, the quality of agricultural products necessarily has to be very high. For this, they need better rural and agricultural infrastructure. This might result in an increase in demand for tractors. In India, the penetration of tractors is 10 tractors per 1000 hectares of cropped area, which is much below the world average of 19 tractors for the same. Thus there is scope for the demand to increase.
Threats The Company has a history of having invested in unrelated diversifications such as telecom, holiday and resort inns, financial services, etc. which it has hived off as subsidiaries from time to time when these turned unmanageable. This is a cause for concern as such diversifications could divert the company's attention from its core business. It is a dangerous tendency as it leads to destruction of shareholders value. The entry of foreign players in the tractors segment could pose a threat to the company as these foreign players are technically more competitive than Mahindra &

It has already benefitted to 1.2 lakh people. This programme is not only in one language but it is in nine Indian languages. Besides the adult literacy, they are also contributing for agriculture, health care and skill development. It got 9th rank for the contribution towards CSR activities and it spent Rs. 510million for its contribution.
Strengths

 The internationalisation strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from India into the new market. The benefit is that Tata has been able to exchange expertise. For example after the Daewoo acquisition the Indian company leaned work discipline and how to get the final product 'right first time.'
 The company has a strategy in place for the next stage of its expansion. Not only is it focusing upon new products and acquisitions, but it also has a programme of intensive management development in place in order to establish its leaders for tomorrow.
Weaknesses
 The company's passenger car products are based upon 3rd and 4th generation platforms, which put Tata Motors Limited at a disadvantage with competing car