SWOT Analysis Of Nestle India

SWOT Analysis:
Strength
1. Policy Adherence
2. Heavy emphasis on doing things right at the first go
3. Perfection
4. Employee base
5. Less attrition as compared to competitors
6. Brand and Trust of people
7. Strong market share leadership
8. Product innovation and renovation, based on consumer insights
9. Capable and engaged human resources. Weakness

1. Process driven more than result driven
2. Too internal focused
3. Sometimes missing the market speed
4. Complex supply chain configuration.
5. Low market attractiveness in some pockets
Opportunities

1. Mergers and acquisitions of various pharmaceutical companies
2. Emergence of social media to connect with young consumers

Threat
1. Saturation and Vendor Management in light of ethics
2. Growing

These units would largely be placed in a matrix of products and processes.
All research centers, process technology, building centers and molecular research setups are a part of Nestlé technology. Factories are a part of the manufacturing process. Lastly, there are sales and marketing offices.
Nestlé India is an entity covering all factories, sales and marketing activities of Nestlé products in India. It doesn’t include Nestlé Technology R&D Centre of India. It is basically a complex matrix of product and process piece.
Nestlé India operations are dominated by factories:
• Moga (Punjab), Nanjangud (Karnataka), Tahliwal (Himachal Pradesh), Samalkha (Haryana), Pantnagar (Uttarakhand), Choladi (Tamil Nadu), Ponda and Bicholim (Goa)
The 4 Branch Offices located at Delhi, Mumbai, Chennai and Kolkata help facilitate the sales and marketing activities. The Nestlé India’s Head Office is located in Gurgaon, Haryana, which all of them and hosts centers of expertise and centralized functions.

Organizational Chart:
The chart is both broad as well as tall. It is tall because of the presence of hierarchies. Span of control is little lower than other Indian companies because quality, policy adherence and checks are important. It is broad because the range of process and product is way too

• Democratic and Collaborative
• Prevalence of bureaucracy due to stringent policies
• Similar standards are driven across the nation
• Management follows an open culture
Competitive advantage of Nestlé is ethics, adherence to policies and over-emphasis on quality.
Effect of other market players of same industry:
As MNC, Nestlé doesn’t drive things aggressively. Ethics, policies, rules adherence is important and hence Nestlé is the slow turtle of the race. It does work slowly and steadily but encounters phases of slower growth and lesser results. It believes in doing things right at the first go and hence achieving perfection before launch takes a lot of time. Sometimes the time gap is large enough to scrap the entire project as its time utility becomes zero. In long run, this can prove to be a disadvantage for the company. It also poses a threat of losing market share to the competitors.

Procedure
Data can be of two types –
Primary data: This type of data is collected by the investigator himself/ herself for a specific objective.
Advantage: There is no doubt about the data quality and further data can be collected as and when needed in the course of the