SWOT Analysis Of Red Bull
Red bull Red bull is one of the largest energy drinks company in the world compared to other energy drinks companies, red bull took it first step in Austria by Deitrich Mateschitz and chaleo yoovidhya at 1984 it was founded by them, when both of them wanted to start their business the first amount of money that was paid by both of them was 1 million dollar 500 thousand from each of them (red bull case study). Red Bull Company achieved success by being one of the most popular energy drink company, the first step that red bull started to work on is differentiating their brand “brand equity is a set of characteristics that are unique to a brand in essence, brand equity is the perception that a good or service with a given brand is different …show more content…
Weaknesses: red bull sells their drink in a high price which is more expensive than the competitors plus red bull is concentrated only in one product, red bull doesn't have any innovation for their packaging and slogan but they believe that sticking to old ways will lead to customer defection (Ph, 2013). Selling the product in a premium price makes the customer fell more attracted to red bull's competitors which means that this is very big risk for red bull, because the competitors will play on this point and will consider it as weak spot. Opportunities: “Red Bull has opportunities to expanding the target markets as well as product lines extension, to innovate the new product to competition with other brand” (Ph, 2013). The opportunity that red bull has is such a very big opportunity which is product lines extension, so it can make them compete with the competitors and win the challenge, red bull is already a competitor in the niche market and their main competition is with large pharmaceutical …show more content…
The reason why red bull is more expensive than the other energy drinks is because it can't be compared to any other energy drink , the customers know that and they choose to drink red bull because they know it's better than for example Monster or power horse, red bull is followed by 1.53M followers in Google + and it's viewed by 535.5M in YouTube, which is a big advantage to red bull company because Nowadays the social media have a very big impact on people, because simply they get attracted to the brand by watching it in their social networks like I said Google+ and YouTube. (Jim yu, 2013) The product: red bull is a product that specializes in energy drinks, it has vitamins and caffeine which can make people wake up and concentrate for a long
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