SWOT Analysis Of Siemens

727 Words3 Pages
This essay will start with a brief description of Siemens, an introduction of its current mission statement and an evaluation of the key strategic issues/objectives which Siemens faced and are facing. The next part, two appropriate tools of analysis, PESTEL analysis of the external environment the organization faces, and Porter 's 5-Forces analysis of the competitive environment in which Siemens operates; a summary of its key strategic resources and competencies, and any resources that it lacks will follow these tow analysis. At last, SWOT analysis will be applied to describe and evaluate the strategic options for Siemens. Siemens is Europe 's largest engineering conglomerate.Siemens ' international headquarters are located in Berlin, Munich and Erlangen, Germany. Siemens is a diversified group, with business in information and communications, automation and control, power, transportation, medical and lighting businesses. The group 's businesses have strong leadership in electronics and electrical engineering. Siemens has experienced significant restructuring in recent years, including divestments, acquisitions and reorganization of divisions. Siemens has three main business sectors: Industry, Energy and Healthcare and it has with a total of 15 divisions (Barclay, 2000). Worldwide Siemens and its subsidiaries employ approximately 420,800 people in nearly 190 countries and reported global revenue of 76.651 billion Euros as of 2009. Siemens AG is listed on the Frankfurt Stock
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