SWOT Analysis Of The Men's Beauty Industry

L’Oréal Professionnel

Homme

The Market

The men 's beauty industry is growing forcefully as they started using products that goes beyond the basic daily grooming routine like shaving and hair cutting. Males recently use products like facial scrub and cleansers, concealers, moisturizers and anti-aging creams. Clinique is one of the first brands to launch beauty products for men in 1979 and by the late 1980s, many male cosmetic brands became popular. According to Bhandari 2005, the desire to look good and feel young is no longer a metropolitan phenomenon. He also mentions that “there is an increasing realization that looking good has an impact on just about everything-whether it is getting that high paying job or wooing the right woman”. According

It exists from over 140 years in more than 120 countries around the world and they have around 47, 000 employees. Schwarzkopf is one of Henkel’s top brands as mentioned before it targets like L’Oreal, Schwarzkopf targets mainly hairdressers.

SWOT Analysis

Strengths

Loreal has more than 4 branches worldwide which helps them to think outside the box and produce innovative products constantly. Also being able to maintain their image and position their products as of high value contributes to their strength. L’oreal homme was able to launch many hair products that go way beyond men’s shampoo. Also being available at the most luxurious men hair salon’s as well as hypermarkets makes it customer convenient.

Weaknesses

Being innovative means that L’Oreal accepts risk taking, which mean there is a high risk of failure resulting from their constant investment in their R&D department. Moreover as L’Oreal depends strongly on hairdressers and salon experience; therefore, one bad experience will affect its brand image. Moreover as L’Oreal’s most products are for women, they might find it hard to attract men to their products because they will find it a feminine

This advertisement can include young men celebrities at the age of thirty and they must be good looking. The television advertisement scenario will be that a celebrity is very tired and exhausted from shooting his new film/ series and then he enters the salon and tries that steam range of product using the steam processor in the salon, after trying it he will be very relaxed and calm. This advertisement will display the benefits of the product not to the hair only, but also how it affected his own mood and comfort. Moreover, as the targeted market is business men in their twenties to forties, they will probably listen to the radio while they are driving there for they can make radio advertisements. In addition to that, they can put bill boards in all of the business areas and on some of the important and most crowded highways. They can also use social media like Facebook and