SWOT Analysis: Swot Analysis Of Apple Inc

SWOT analysis of Apple Inc.
Kanpirom Huangnaowakul
Stamford International University
Bangkok, Thailand

Contents
1. Executive Summary...............................................................................................................3 2. Introduction............................................................................................................................4
3. Method...................................................................................................................................5
4. SWOT analysis of Apple Inc..............................................................................................6-7
5. Conclusion and recommendation...........................................................................................8

Introduction

The project is that the company is in search for other multinational company to cooperate with. As apple is one of the big company and well known in worldwide, it’s interesting to do the research for the SWOT of Apple Inc.
The report will provide a SWOT analysis of Apple Inc. Its include strengths, weaknesses, opportunities and threats. Which is useful for a reader to understand how Apple Inc. became big success in the business and use strength to overcome their weakness also the threats of the competition also the recommendation for the Apple

Is one of the oldest manufacturers of hardware and it has control over the product since it manufactures both the operating system and the computers. The company is also well known for its high quality product and this makes Apple Inc. different from its competitors as the products of apples now is purchased a lot in worldwide. The products of Apple also well designed like the iPod which has consumer friendly characteristics. For example, the iPod is slim in shape which its fits easily into the consumer’s pockets and its light weight enhances portability and the iPhone has the slim designed too like the iPad as it’s the highlights for apple products, their products are all slims. The company has also designed many products which suits the demands of its consumers on daily basis. For example, the iPhone enables the company consumers to enjoy music, surf the web, make phone calls, watch videos and many applications that available. All this is done using one device. This has created a strong brand name and brand loyalty making Apple Inc. to obtain a competitive advantage over its competitors. In the other hand, Apple has been developing its products into new and easy to use products. It has also diversified from computers to iPods and slimmer notebooks which are up to date with the latest technology. This has resulted into a good reputation among its customers making the existing customers to come back for more as well as attracting new ones. However, the