Apple’s retail stores ensure high quality customer experience; provide direct contact with knowledgeable staff and increases brand awareness. Besides, Apple’s stores are one of the most profitable in terms of sales/ft2. • Strong marketing and advertising teams. Marketing is one of the strongest functional areas Apple has. It can sell pricier products, build superior stores (they are more or less built to achieve marketing goals) and advertise their products in a compelling manner.
Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company. Some facts of its success can be calculated from its sales is 21.7% in the year 2014. (Apple Inc. 10-k 2014). This essay will be covering how the apple Inc. accomplishes the global competitive advantage based on the Star Analysis frame work. HOME COUNTRY ADVANTAGE Apple Inc. was founded in 1976 in USA and since then Apple Inc. has been leading the way in innovating new products, however it has encountered numerous ups and downs since they started.
One of the ways to extend the usage of the iPad was the introduction of iCloud. Steve Jobs wanted the customers use the iPad as a digital hub. While the fierce competition is expected in the industry of tablet PCs, Apple is likely to show its leading position in the market in the future. 5. What advice would you offer the new CEO Tim
For instance, Apple has already created the Mac, iPad, and iPhone. However, the people behind the success of Apple’s creations are not yet contented with what they have already given the whole world. They came up with another technology inspired device which is not only an ordinary accessory, but an important tool or special accessory that anybody can use. The newest and latest creation of Apple is the Apple watch. This watch is not just an ordinary watch that can give you the time element.
Apple is currently one of the largest Info-Tech Company in the world. It has taken over the world with its high-tech and futuristic Products, which helped Apple in creating a great Brand Loyalty amongst its customer. The company has various products and services like iPhone, Mac, iPad Apple Watch, Apple TV and Apple also uses its own Operating System for its Products like iOS, MacOS. Not only the beauty of the Apple products but they also make your life very easy too. In this Research, we have discussed 3 main points about Apple to persuade, that it
Apple Logo Apple Inc. is probably the biggest name in the world of consumer electronics and computer industries. A true innovator, the company is best known for its Mac line of computers, the iPhone, the iPad and the iPod. A few of its famous software products include the iTunes, the Safari browser and the OS X and iOS operating systems. Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It is now the biggest technology company in the world with total assets of US$ 176 billion, 394 retails stores and 72,800 employees across the globe as of 2012.
On one note, Microsoft sold their computers for business purposes, but on another note, Apple’s computers were sold for both business and entertainment purposes. Microsoft also makes their computers with detachable plugs, but in contrast, Apple makes their computers wireless. Thus, we can conclude both Microsoft and Apple are successful computer companies in the long run. Different computer companies will have different features. This will help customers recognize what type of computer to get and how it will help them in their
SWOT Analysis a) Strengths: • Strong R&D: Product innovation will continue to flourish and add to the success of the technology sector. Apple builds it up and accomplish this mainly through increased R&D. In addition to this, Apple has a lot of capital and exposure to international markets, so they can invest heavily in R&D and cope their expenses. • Customer loyalty: Customer loyalty is a reflection of the high quality customer service Apple offers. Apple needs to maintain this to maintain their customer loyalty.
The industry is characterized by very intense and fierce competition against players like HP, Dell, Acer and etc. because of low switching cost. In PC segment, the key for Apple’s success is its unique positioning and differentiation from others comprising attractive design, ease of use, security, and high-quality bundled software. They also made their customers purchase complementary products that do not transfer to other platforms, thus creating a high switching cost that enhances the retention rate and loyalty. 2.
SWOT Strengths Opportunities • Apple has a highly reputable company that is known for creating simplistic yet technologically advanced products that usually go on to generate a large amount of sales. • The apple watch runs on the latest iOS software and is able to wirelessly connect with other apple products. • Apples announcement of the release of the apple watch had popularised the market of smartwatches and also taken it to another level with the many features of the watch that can be done with an iPhone. • Apple has a massive loyal consumer population that has formed into a community, strengthening the relation between apple and its consumers. • • The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do.