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Sabotage Politics In The Daily Show

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What exactly happens when the “brand” is questioned by consumers? Well the answer is simply that individuals begin to lose their loyalty in the brand and start to question its purpose. So what about when a politician’s views are questioned and satrizied? This is what the Daily Show is all about. Stewart and his guests sabotage politics and the show operates as a political culture jammer disrupting political brand messages that are presented to the public. Warner presents three jamming strategies that Stewart uses:

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