There is also a huge safety aspect involved and most consumers feel safer with firms that have been around for a long period of time. This industry requires plane and flying experience which also lowers the threat of entry. When firms decide to enter the market they first have to become licensed which can take about a year. After that they are con-stantly being regulated by several organizations such as the Federal Aviation Administration and the Department of Transportation. The time and money spend to solely open an airline company is enough to prevent most people from entering the industry (Cascade Insights, 2015, see also Anony-mous,
In the year 1995, the Easy Jet Airline was created in the United Kingdom. The government of the United Kingdom has passed the civil aviation act that helps the underlying company in managing the Easy Jet Airline. In the year 1996, the first aircraft of easy jet was gone into the international route. After the establishment of this airline company, it was one of the largest airline companies in the United Kingdom. After the year 1995, the Easy Jet Airways started to expand its service and acquire different companies that are the reason for the success of the underlying airline.
Most of the airline industry is composed of two categories of buyers, which are (i) single flyer, (ii) travel agencies and online portals. For the travel agencies and online portals, buyer power increases because they purchase a large portion of the airline industry’s total output. Both of the two categories of buyers have low switching costs because most of them choose the flight based on ticket price. For the period of 2001-2004, the US airlines began cutting prices to try to maintain their passengers’ loads in the face of declining demand. However, when one airline serving a particular route cut its prices, its competitors, desperate to cover their fixed costs, quickly followed.
It became the first company to introduce GPS enabled cab booking services. It introduced this idea when people were still reluctant to book cabs through phone. Although the idea was new and risky but it became a hit and within 2 years Ola became one of the most valued startups in India. Ola is also one of the first startup which diversified into many businesses. Table 1 below shows the different services Ola offers.
As a result, large population and groups are prohibited from exhausting these technologies. • Digitalisation also generates new ways in which information can be misused as for example phishing, hacking are abuses of the digital technology (Piccirillo, 2011). This seemingly inevitable evolution of digital technology in the field of media production, publishing has since infused in every aspect of the Media-Publishing World. The music industry and the film industry was completely reassembled through the process of digital democratization (Eng and Luff, 2011).With the progress of the film industry the process of filmmaking technology has advanced too , from sound recording, to cameras, to editing. Technological progressions in these zones have expanded the creative possibility of a filmmaker or an artist.
Competitiveness Airports operate in a highly competitive environment and therefore encourage developments which make the airport sector more responsive to the needs of their passenger and airline customers. Competition in the airline sector has been a driver of innovation and cost reduction and has delivered major benefits for consumers in terms of increased choice and value. Effective competition between airports is clearly something to be encouraged for the same reasons. “Within the aviation industry, MRO, ground handling, catering, CRS and freight forwarding created economic profits, but these were much more than offset by economic losses by airlines and airports. Airlines were responsible for the large USD17 billion of economic losses globally.
Student Name: Alecia wright Course title: Marketing in the Aviation Industry Lo 1. Understand the principles of marketing within the aviation industry Briefly define the term ‘Marketing’ and the ‘Principles of Marketing’ This research is about the principles of marketing within the aviation industry and how it will help the marketing team of Blackpool Airport to succeed. Recommendations will also be given to help this airport to achieve through marketing. Marketing may be defined as all the business activity geared towards correctly identifying and anticipating people’s wants and needs. Marketing principles is “the idea that is used to form the widely agreed upon basic of most product and promotion strategies (BusinessDictionary.com, (2016)”.
Literature Review There are numerous findings and theories that discuss the effect of digital innovation on transforming consumer experiences. Digital Innovations have become an integral part of every business entity in today’s competitive business markets both domestic and international. The streams of revenue generated by companies are widely impacted by digital innovations. Digital innovation, is often termed as digitalization, or digital transformation which is said to be driven by “the changes associated with the application of digital technology in all aspects of human society” (Stolterman and Fors, 2004, p. 689). Innovation in digitalization disrupts the operational technology that in turn provides the “ability to turn existing products
History Electronic Commerce also known as e-Commerce by most has been rapidly growing in worldwide sales ever since it was introduced almost forty years ago in the late 1970s. Today electronic commerce is a trillion dollar industry that is still rapidly growing and increasing in worldwide sales. Electronic commerce wouldn't be where it is today if not for the contribution of its innovators and pioneers. In the year 1972, ARPANET was smartly taken advantaged of and was used to make sales transactions between students of the Massachusetts Institute of Technology and students of the Stanford Artificial Intelligence Laboratory. After some time, it was depicted as the "The seminal act of e-commerce" (Markoff/2006).
DIGITIZATION OF INDIA K.SathishKumar, C.Madhana Gopal, K.Harish II. B.Com K.C.S KASI NADAR COLLEGE OF ARTS & SCIENCE Introduction Digitization is the process of converting analog signals or information of any form into a digital format that can be understood by computer systems or electronic devices. The term is used when converting information, like text, images or voices and sounds, into binary code. Digitized information is easier to store, access and transmit, and digitization is used by a number of consumer electronic devices. OBJECTIVES To know the Importance of digitization To study of advantages on digitization To know about the disadvantages on digitization Important of digitization