Mr. Michael L. Corbat states, “Great ideas are born from the ability to see challenges as opportunities, a desire to affect change, and a vision for the future.” (Citi Group, 2016) This statement clearly spells the guiding principles for the existence of the Citi Group Inc., i.e. being a global leader in financial services, Citi Group strives to match toughest challenges while looking for solutions that are scalable with potential for global impact enabling sustainable progress. Value Proposition Citi Group Inc.’s value proposition circles around its mission of enabling growth and progress. The value proposition sets the foundation for the Citi Group Inc.’s strategies and priorities. The major components of the Citi Group Inc.’s value proposition are: • Create economic value for customers through personalized products and services as per client’s specific needs.
Chapter One Psychological Influence Should be the key Operational Concern. The Battle for Stalingrad during World War Two and the Battle for Huế City during Vietnam can teach many lessons about the importance of maintaining morale throughout an operation. During excessively violent and protracted engagements, the psychological effect of battle should be the key operational concern. This is especially true when policy insinuates that the objective has become the ultimate consideration in an endeavor with a multitude of factors. Stalingrad and Huế City depict what is possible when psychological elements escalate war to extreme measures.
During the competition with eBay, relying on free strategy and the right marketing strategy, Alibaba access to a huge market share. Today, Taobao, the platform of online shopping as Alibaba’s principal activity, is becoming the "retail empire". And then, Alibaba built corporation relationships with other partners in order to consolidate the supply chain and online management, which provided the large basis for its future development. At last, with the help of its subsidiary Alimama, the platform of advertising, Alibaba group entered into advertising sector and created the new form of third party platform gathering a huge number of advertising demand and need. Ali Mama fully absorb the experience of successful operation of Alibaba Group B2B and C2C e-commerce trading platform, it is another innovation for Chinese domestic Internet environment
By gaining support of the government and the public, Indego Africa can create a better and a wider social impact. Also, for the model to be successfully scaled across the country, the governments help would be very much needed in terms of favorable policies and regulations. Finally, as 75% of the funding is through donations, Indego Africa should also engage its
In the same cost cutting optic, it is fairly common for operators to share towers with competitors; although it is mostly done because of a pressure from the regulator. An important part of the 170 000 towers in the continent are being shared through different types of agreements: joint ventures, operate and maintenance deals, asset sale and co-location rights. All these cooperation models have released value for the operators, reduced operations and capital costs. This “discharge” allows telcos to focus on the commercial side of the business. Therefore, questions are being raised over the durability of the actual business models and their capacity to keep being able to fund the necessary levels of network investment in order to expand coverage.
Vodafone M Pesa- Transforms mobile into bank account M-Pesa is the world’s most successful money transfer service. It enables millions of people who have access to a mobile phone, but do not have or have only limited access to a bank account, to send and receive money, top-up airtime and make bill payments. GAP NEEDED TO BE FILLED: The initial concept of M-Pesa had been to create a service which would allow microfinance borrowers to conveniently receive and repay loans using the network of Safaricom airtime resellers. This would enable microfinance institutions (MFIs) to offer more competitive loan rates to their users, as costs are lower than when dealing in cash. The users of the service would gain through being able to track their finances more easily.
Numerous affiliates make money through simple links, e-mail marketing, or even developing ecommerce shops with affiliate products. Text messaging Mobile marketing is one of the major growth areas in digital marketing. The enlarged usage of smart phones around the world has resulted in a greater addiction on them for fast and timely information. Blogging, RSS & News Feeds Blogging strategy brings together SEO, PR, social media and web design. A good quality blog will be one that attracts natural, organic traffic by effective keyword research, as well as social traffic.
It has been at the forefront when pioneering innovative products such as MPESA as a way to enhance lifestyle of Kenyans and their businesses. Through their IT department, there is heavy investment in innovation that sustains and develops the achievement of the company’s mission. Through
However, the starting cost of web page development may not be cheap as it may require software applications development, hardware and maintenance cost. There are many tourists, customers and individual people who use the internet to search for prices of tourism products and service but prefer to pay for these services in person. If we consider the tourism products and services online for instance, customers in Ghana use the internet marketing facilities to check for prices and the facilities available in the tourism organizations such as hotels, museum , but will go there in person to pay for the service while in Europe all hotel payment are booked and paid on the
3Vision, mission and values Vision: To be the dominant Life, Health and Pensions player built on trust by world-class people and service. Vision and mission statement Their vision is to make ICICI Prudential Life Insurance Company the dominant new insurer in the life insurance industry. This they hope to achieve through their commitment to excellence, focus on service, speed and innovation, and leveraging our technological expertise. The success of the organization will be founded on its strong focus on values and clarity of purpose. These include: Understanding the needs of customers and offering them superior products and service building long lasting relationships with their partners providing an enabling environment to foster growth