Safeway Triple Bottom Line
Since our world has come to economic era, there were many new businesses which were established. Some of these new businesses only concentrate on gaining profits without sustainability. They did not concern about their business managements which can damage environment. Moreover, there was no environmental movement which help to protect our environment. Therefore, in the middle of the 1990s, John Elkington created a framework, which called the triple bottom line (TBL), in order to measure social, environmental and financial ability of companies over a prolonged duration of time (The Economist, 2009). The TBL comprises of three Ps which are people, planet and profits. These three Ps can be significant elements to assist sustainability goals (Slaper, T. & Hall, T., n.d.). This TBL framework receives attention from many businesses, non-profits organisations and governments in order to assess their performance. In this essay, I will focus on the sustainability of a company named Safeway, which is an American supermarket, by using the triple bottom line approach. According to “Safeway” (n.d.), Safeway is an American retailer company which headquartered in Pleasanton, California. Safeway supermarket company was founded by M.B. Skaggs in 1915 (“Safeway history," n.d.). In 1928, M.B. opened 322 Safeway stores in 10 states and listed the company on the New York Stock Exchange (“Our story,” n.d.). M.B.’s strategies are giving the best value with affordable prices to his customers and
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