Sainsbury's Competitive Factors

Publix and Walmart are two well known retail companies that hold great and horrendous job standards. When you talk about a multi-million-dollar corporation that has almost any and everything that a consumer could ask for in one retail store the first place that comes to mind would natural be Wal-Mart. Wal-Mart strives in customers first policy. Constantly making sure that whatever a customer wants or needs it can be accomplished. Wal-Mart also strives and lives on the motto of “Every day Low Prices.” This motto has gone so far that they now price match to other stores for the customers.

Boosting the economy, not only benefits a person, but it benefits the whole society. Advertising provides valuable information about products or events in an efficient and cost-effective manner. Not only does it provide valuable information in a cost-effective manner it also creates competition between companies. The article “Pros & Cons of Market” states, “Consumers promotes their interests by looking for the lowest prices and best quality” (Metcalf). The competition between businesses will ensure better quality of their goods and service they provide.

The supermarket chain has been offering organic and healthy food since its beginning in 1980 and has been moving in different cities to reach more shoppers. Sadly though, its high-priced grocery items have been its biggest problem ever since. And it’s really exciting to see if bargain retailer Amazon can do something about this. However, although this Whole Foods slash Amazon combo seemed like the greatest deal ever, some analysts are shaking their heads and being skeptical about it. One of them is Synovus Trust’s senior portfolio manager, Daniel Morgan.

These low pricing strategies lead to Asda having success and positive outcomes as a result. Asda aims to cash in the Wal-Mart's global scale, by lowering its price further for its customers. Asda will use the global merchandising strategy to further influence Wal-Mart's global scale. Moreover, Strong financial performance of Walmart with returns reaching above $400 billion in FY2012. Asda currently are offering extensive product range through its stores.

People love going to Costco and getting the ultimate shoppers experience plus free samples. All three can have Target chasing after their customers. But this graph above shows that the growth in Costco is slowing as of 2014. At first it would seem Costco is doing the best but Costco only, "has 649 stores; when you compare that to Wal-Mart's 11,000 locations, it seems tiny" (Tahiri 2014). There is also the fact of how well Costco pay its employees.

Costco looks to buy from local suppliers in order to cut down on distribution costs and appeal to the local tastes. This also benefits the local economy by supporting local businesses which in turn benefits Costco. Another reason why Costco globalizes is to stay ahead of its competitors, which prevents them from being a threat in the future. By expanding its market reach far and wide, Costco is safer from shifts in the market related to prices and products. It has many inflows of profit from all of its stores that it can rely on.

Essentially over the last three years sales have been increasing but performance, profit and EPS have been decreasing, therefore Tesco are not currently achieving the third corporate objective. 1.4 Competitors Within the UK the ‘Big Four’ (Tesco, Asda, Sainsbury’s and Morrisons) are the primary players in the supermarket industry, with a combined market share of 73.2% (Kantar World Panel, 2014). In addition to the big four, Tesco competes with upscale food retailers, such as Waitrose as well as money saving retailers such as Aldi and Lidl. Although Tesco has market dominance, they have been losing market share. "We are seeing clear polarisation of the market, with both the premium and discount ends of the market gaining share, while the mainstream grocers continue to be squeezed in the middle," Fraser McKevitt from Kantar World

Sales projections are incredibly difficult to predict for a new company but, considering the above analysis of the financial statements, we can tell that Mdelic Wasatch Outerwear should improve their current financial position but it is still in a favorable position and we can expect positive results. I also think that we need to keep improvinging and I have a few suggestions: 1) Explore new markets We should start exploring new markets for our business and take the time to plan how we can expand our existing market. We can look for ways to improve our marketing, whether by winning easy publicity or preparing direct mails. 2) Have a Limited-Time Sale or Promotion Discounting our products may seem antithetical to increasing sales, but even offering a slight discount can make your products and services more attractive to a client. 3) Use Social Media to Your

Global strategy is an international strategy that implements by a company which they doing their business in different countries. Internationalization is a process for IKEA expand its business and it was quite important because through the internationalization process, IKEA was able to gain a broader area of marketplace to sales their products, which will lead to profit and revenue increased and new market places existed mean new opportunity for IKEA to improve their product in order to meet the customers’ needs. The first reason that IKEA should go to international level is because the Swedish market is small and no enough for IKEA to expand itself. This is important for IKEA because the small market mean low opportunity, lower profit and

Higher quality products allow for a higher sense of value provided to the customer. Then, companies can charge a higher price because of that. Whereas, from the quality as reliability perspective, customers want a product that performs as it was intended and can last. The product or service has to appeal to the customer and make them want your product over another. Companies will be more profitable because their products are more reliable, then they will have less defected products.