Saints Marketing Essay

Saints Marketing

Overview

Over the course of this week's class, our knowledge as marketing students was put to the test. New concepts such as VRIO and PESTLE were introduced, and the class was challenged to dig deeper than traditional marketing analysis. Additionally, understanding the difference between internal and external factors for a firm became a new strength for students.

Environmental Research at a Premium Analyzing the market environment is a crucial aspect of marketing strategy. Although this seems vague, it’s important to understand that a business must take a look at both the internal and external factors. The importance of analyzing the marketing environment lies heavily on understanding consumer needs and behavior, creating

Compared to other colleges and universities of this size, Aquinas is lacking.

Lack of Masters Programs

Although Aquinas offers masters programs, there is a lack of variety.

Popularity

Aquinas is not by any means well known, which is a major disadvantage. Even within the Grand Rapids community, there is a lack of popularity for Aquinas.

Opportunities

Location

Aquinas is located in Grand Rapids, which is one of the largest cities in the state of Michigan. It is important to note that Grand Rapids is one of the fastest growing cities in Michigan.

Alumni

Aquinas Alumni provides an opportunity for students to network. Students attending Aquinas are encouraged to connect with Alumni on platforms such as LinkedIn which can lead to job opportunities.

Albertus Hall

Albertus Hall provides a number of opportunities for both future Aquinas students and staff. Albertus should be a staple to attract both staff and students in the science field.

Diversity

Aquinas offers a number of sports that are considered worldwide athletics. Aquinas can capitalize on this, and bring increased diversity of international students.

This is an issue that needs to be addressed.

Spam Emails

Spam emails within the college’s domain are occurring. This is a major security issue for students because it could impact their privacy.

Hybrid Models

Hybrid models at Aquinas are gaining popularity. This can be a good thing or a bad thing, depending on the student.

Medium Risk

Legal

Safety Requirements for Covid-19

During the global pandemic, Aquinas took action and provided a safe learning atmosphere for their students.

FERPA

FERPA allowed for students to have privacy of their academic records. This is a positive for students because they are provided with additional privacy.

Credit Model

Next year Aquinas offers a new credit model. Is this a good thing for students, or a bad thing? Time will tell. In my opinion, students currently attending Aquinas like the way the credit model currently is and they are not looking forward to change.

High (Positive)

Environmental

Green Campus

Aquinas prides themselves in sustainability. Aquinas puts forth every effort possible to create an environmentally conscious campus.

Lake Effect Snow

Given Aquinas’s geological location, Grand Rapids is often hit with lake effect