Sales Gap In Social Media

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Social media should no longer be regarded as a choice for your business—it’s a must. Smart Insights provided a detailed survey in which it suggested that social media marketing is growing at a fast pace and could be the number one channel to promote business and communicate with the targeted audience.

Although social media has been a buzzword for quite some time now, there are a number of businesses that have no idea how to leverage the potential of social media correctly. In this post, I am going to discuss some common mistakes that businesses in the retail sector make, and how they can improve to build relationships with their audience and get the most out of social media.

They regard social media as a sales channel

fbook adOne of the biggest and most common mistakes I see retail businesses make is using social media as a sales channel. No matter what platform or social media website they are using, they tend to focus on marketing themselves, their products or their special offers instead of engaging with their audience.

Many retail Twitter accounts tweet regularly, but they only seem to promote a product or pricing. I’m not saying that social media was never a direct sales channel, but it’s evolving, and you should evolve with it.

Not considering balance as part of the equation

Balance is important; if you lose balance, you will find yourself spending time on things that might not have a valuable outcome, and you’ll be inefficient. In social media, things are no
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