Social Media Case Study

Social media should no longer be regarded as a choice for your business—it’s a must. Smart Insights provided a detailed survey in which it suggested that social media marketing is growing at a fast pace and could be the number one channel to promote business and communicate with the targeted audience.

Although social media has been a buzzword for quite some time now, there are a number of businesses that have no idea how to leverage the potential of social media correctly. In this post, I am going to discuss some common mistakes that businesses in the retail sector make, and how they can improve to build relationships with their audience and get the most out of social media.

They regard social media as a sales channel

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I’m not saying that social media was never a direct sales channel, but it’s evolving, and you should evolve with it.

Not considering balance as part of the equation

Balance is important; if you lose balance, you will find yourself spending time on things that might not have a valuable outcome, and you’ll be inefficient. In social media, things are no different! Regardless of the platform you use, you have to keep the balance between types of posts in order to get the most out of your social media campaign. Feel free to promote your special offers and brand promotions, but find the right balance.

Another common mistake I see is not taking advantage of hashtags, especially on platforms like Twitter and Instagram. According to a study by hubspot:

Transparency builds trust. If you are getting too many negative comments, then you need to find the root of the problem instead of cutting the issue off at the branch.

Taking the ‘ME’ approach

The keywords that work with social media are “US,” “WE” and “OUR,” but unfortunately I have seen many businesses going with an approach that contains the words like “ME,” “I” or “Mine,” and the problem starts from here.

Remember social media is about communication and discussion about the brand with the community and the audience who also can be your potential customers. If you are going to act bossy and try to dictate things to your audience, time will come when they will leave you and go somewhere else, to a company that listens to them, and instead of issuing orders, prefer discussing things with them.

facebook query

If I were managing this page, answering this would be my first priority, because here you will not only lose a customer, but you will lose your reputation as well. If you ask me personally, I love Moss Bros because they are communicating very well with the audience, keeping the WE approach in mind.

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