Unit 20 -SPO
Sales planning and operation
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Ali Riza / A242096
Business Management
Sales planning and operations
Page 2 of 6
1.1 How personal selling support promotion mix
Personal selling is can be defined as personal interaction of a sales person to a customer to sell a product or a service. A successful personal seller must possess a good knowledge of the product or service, an excellent presentation skill and aggressive sales technique that can influence the customer to make final decision. Personal selling flexible unlike advertising and sales promotion. It is who interact with customer and therefore he/she can tailor sales presentation to fit customer’s need. For instance, sales manager of Velassaru Maldives can present
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The factors that strongly influence customer’s purchasing behavior is cultural, social, personal and psychological factors. Purchasing decision of the customer may vary depending on the situation (Albarasin, 2013). For instance, if customers are planning to visit Velassaru Maldives with family (married couples), most probably their decision would be to book a family room instead of a romantic couple room such as beach villa with pool. But if customers are planning to visit Velassaru Maldives to spend a vacation (not married couples), most probably they would book a beach villa with pool as these room offers …show more content…
This provides a direction for sales activities and set milestone and boundaries for it, hence avoiding confusion and resources wastage. Next step is to state the sales activity in detail and then assigning them such features as cost, venue, team members, and other requirements which the activity requires.
Once this is done, then sales management should schedule the activity and compartmentalize each activity into a suitable time frame that would optimize the cost and human resources of the activity. After this, the management embarks on the sales activities as planned beforehand and during the process, uses a checklist to keep track of the progress of the sales activity by checking off the activities which have been completed.
Finally, management keeps a performance record to track errors or Under-performing activities and identify them for restructuring or elimination. Sales output is controlled through the adoption of the push and pull strategies. A business using the push strategy controls its output by producing goods in quantities that is believes are needed in the market and then it uses such strategies as advertising and personal selling to create demand for them. However, a business which subscribes to the pull strategy controls its sales by producing its goods in the quantities that the market demands for example through responding to
Marketing Campaign -The marketing campaign will be targeted to mainly younger audiences but other people could also be targeted depending on what they desire. -The method of marketing will include billboards, radio and television commercials, since these are what younger and older audiences listens/watches everyday. -The radio advertisement will be played on 97.3FM, as it is currently the most popular radio channel at the moment and the advertisement will be played at around 3 pm, as during this time is when usually students get picked up their parents or on the bus home. The ad can also be played at around 5 pm, as this is the main time where adults usually finish work.
UNIT 9 P3 and M2 ADVERTISING AGENCIES: Business and organization that plans, creates and settle advertisements for their customers is an advertising agency. The agency is not part of the original company and hence they can recommend an outside opinion about the advertisements the company wants. However once the work for the advert has started, the company has less to say to the organization since the agencies are independent. Also, the entire marketing department about the company can be handled by the advertising agency or the adverts for a particular advert about a product could be settled through contracts. The customers for these agencies could be profit and nonprofit making organizations and government sources.
Within my placement setting in Aspire Scotland there are legislation protecting the children and young people ensuring good health, wellbeing and safeguarding. One of the legislations in place is the Regulation of Care Act 2001. The Scottish Social Services Council (SSSC) is a non-departmental public body established by this act From this the SSSC produced the codes of practice which was produced to protect people who use services, raise standards of practice and support workers. The SSSC and Care Commission work closely together to ensure employers and workers understand their responsibilities in relation to the Codes of Practice.
In session 13, the young adults will learn the basic skills on how to resolve disagreements with their friends and romantic partners that are common among young adults. The young adults are expected to do each step of how to respond and bring up disagreements so that they can effectively resolve conflict with others. In this session, the therapist will help the young adults to understand that disagreements and disputes, especially those that are occasional are common and it should not be a reason to end their relationship and friendship. Young adults will also learn that there are two types of position that they might be in in a disagreement, which is either someone is upset with them or they are upset with someone. If someone upset with them,
Operations management needs to be effective by making sure that customers’ needs are being met. The production process is the act of combining various immaterial inputs in order to create a good or service which has value and contributes to the utility of consumers. Dymocks The Company will support the sole trader in negotiating great terms with major suppliers in order to achieve the best benefits and discounts. Once an order has been put in with suppliers, the order will then be processed and the goods will be created.
The satisfaction of these objectives contributes to the company’s performance in operations management. When these measures are later evaluated, it is easier to implement the control measures in place. Walmart Company uses a number of metrics to assess its performance; comparable store sales it indicates the performance of the existing stores by measuring the growth in sales for such stores for a particular period over the corresponding period in the prior year, operating income growth greater than net sales growth, inventory growth less than net sales growth and return on average assets must be
Discussion: Sales are the most dominating factor for any organization. In any circumstances, sales will always
Sales record: Every organisation have to produce some product that has to be the sale into the market. The product is made for full filling the need of the customer through that company generate the profit. The product has to be a sale to the customers. Their records of sealing the product provide the data.
It not only caters products like clothing for both genders, but also shoes, teenagers clothing, accessories and beauty products. Clothing is the key product sold as compared to the rests of the items. In ensuring that business goes well for the company, the management engaged promotions through media advertisements and hand phone apps to let customers view their products easier online and hired people for the various positions in the organisation company example managers, store assistants and supervisors. Though each of them plays a different role, they are an important part to the
The Five Competitive Forces of Industry will influence prices, costs and investment (Porter, 1980). The potential retaining of customers, profitability of a holiday inn can be determined by being aware of the strengths and weaknesses of the hotel industry. (Figure 2.2: Porter’s Five Forces Model (Source: Adapted after Porter,2008) Porter’s 5 model helps in success of Holiday inn between suppliers and buyers. Giving customers the service they are looking for, acquire customers, retain customers and looking externally how the competitors are doing is very important. To ignore the power of customer relationship is not an option.
These are organizational procedures, systems, as well as, other interactions planned to produce a project or service (Spector, 2013, p. 6). In ASDA case, in order to make changes in regard to the poor quality and customer satisfaction, Archie could utilize and implement a total quality management process. Additionally, he could use a balance score card and run operations lean so that there would be a solid balance between the financial objectives and the internal/ external business processes. The balance between non-behavioral and behavioral elements can lead to success (Spector, 2013, p. 6). Next, to address the poor communication, the organization could change this behavior by linking and coordinating the vital value chain activities of the organization such as purchasing, delivering, sales etc.
Performance Management Performance management according to --- is a function that that embraces activities such as articulated goal setting, uninterrupted progress reassessment, regular communication and feedback, as well as coaching for better performance. Likewise, it involves execution of employee development plans and rewarding accomplishments. In other words, performance management focuses on improving employee performance along with effort via a process that supports employees to get personal and professional fulfilment by a feel of purposeful contribution. In organisations, management is responsible for meeting organisational objectives through the involvement of others; through evaluating the performance of systems and human resources.
Exercise 3 Introduction Push and pull are strategic supply chain decisions can that are as a results of the impacts of operational, product and demand related variables (Wanker and Zinn, 2004). The push strategy moves products based on planning or forecasting whereas the pull strategy moves products as a results of real demand (Ballou, 1992). Thus in a push system, the products are pushed through the supply chain channel right from production to the retailer. The manufacturer builds its production based on historical ordering patterns and forecasting. Due to this it takes a longer time for this system to respond to changes in demand which results in overstocking, bottlenecks and bullwhip effect in the system.
Every business industry nowadays, whether they are aware of it or not, depends on business strategies that they implement in order to achieve high growth potential. Some businesses, however, tend to forget the importance of maintaining effective sales strategies, therefore, they experience a decrease in sales causing their business to eventually experience some financial difficulties. Gluck (n.d.) describes sales strategy as a plan that allows companies to position their brand or product in order to gain a competitive advantage. Successful sales strategy should create a need by convincing a potential customer that the good is presented to them can solve their problems. This has to be created as a “planned approach to account-management policy
They need to know how to tackle the customer’s attention by producing the attractive brochures and trying their best to change the people’s