Attraction of customer is base on company’s offered product which attracts the customers according to their needs and wants. If company is providing the product according to customer need and wants that thing increase the satisfaction of customer and brand loyalty. According to Bayous (1992) that analysis provide help the company and retailer to identify the brand loyalty which related customer means that make brand attractive. There are number of variables which influence the re purchase trend. This influencing variables are still hidden they are not explored.
(Twomey, 2012, p. 107) mentioned that, “Customers will remain loyal to companies that reward them”, this may be the case but the objective is to see if customer loyalty is not only reward based, but if it also relies on customer service. The main areas of discussion within the
Lin and Chen (2006) in their studies found that brand image plays a pivotal role in deciding customers’ preference of purchase and recommendation. When brand image is positive or favorable then consumers will perceive a congruent corporate reputation and then increase the likelihood of maintaining their positive attitudes and behaviors. Schultz (2005) also found that loyal consumers more prefer to recommend a specific brand to other people and less likely influenced by competitors. Without a favorable and strong brand image, businesses cannot obtain a greater percentage of the market share, thus corporations always keep observing their branding strategies and practices (Schultz, 2005). According to Wu (2011), brand image has been acknowledged as a significant
3.1 Utilizing the identified strengths and opportunities Strength Every successful company should be able to understand its strengths and how to use them properly.We can utilized the strong brand of Estee Launder a strong recognition and differentiation for a company Customers are more willing to purchased with a strong brand company because a higher reputation of a brand is same with the truct of a customers to the company.A strong "brand" and the extent to which the brand affects customer decisions-making and it may be a competitive advantage to company While consumer spending is cautious and customers are falling, Estee Lauder's brand equity has the ability to drive its product sales when the market resists In short,we can utilized the
To succeed, they need to understand what makes potential customers behave the way they do. Today's market is extremely competitive. Once you capture customers, how do you keep them coming back to your brand? Here are a few ways to leverage your advertising strategy to boost customer retention rates. 1.
It helps to understand what the product or services offer and how to plan for a successful product offering. Among the four P’s promotion is the marketing communication strategies and techniques these may include a sales promotion, advertising, special offer and public relation. There is difference between marketing and promotion whereas promotion is just the communication aspect of the entire marketing function. It provides information for assist customer to make decision to purchase a product or services. Successful promotion helps to increase the sales so that advertising or other cost is spread over a larger
This is why customer satisfaction is the most important aspect in brand loyalty, companies and managers are trying to design the product that fits with what the customer wants and needs. The satisfactions of a brand loyalty begin when the customer purchases from an identical brand (LaBarbera and Mazursky, 1983). Customer satisfaction play a vital role as an information driver This has also reveal that the evaluation process of a service in consume or purchase can leads to two aspects that can decide whether the customer will continue to using the service again or not is the attitudinal loyalty and the purchase
Purpose and process of market segmentation The purpose of segmentation is to allow the marketer to be better able to reach the consumer needs and wants which increases the positive responses for the brand. Segmentation is important during the promotion process, this is where the team decided who what and where as well as, age gender and things like buying patterns. Because of this, marketing g segmentation comes before targeting. By dividing the audience, it makes it easier to target exactly who and where to send the devices or what to do with their next model. As Fitbit brand is largely fitness tracking, Fitbit segmentation is easy.
So the company can get more customers who are willing to buy their product. Will the action enhance or reduce the organization ability to compete in the future? Yes, these actions will definitely help the organization prosper in the future. Bella couture’s strategic course of actions will focus more on building the brand name in the
By this we can say there is a direct relation with the customer service and satisfaction of the customer. Relationship of customer services with loyalty: Customer services have huge impact on loyalty of the customer. Customer services can enhance the behavior of customer to re buy the product like satisfaction the loyalty is also a post behavior of the customer. Loyal customer will be the one who has trust and full satisfaction about the product so both have positive relation. Effects of customer services on customer satisfaction and loyalty: As both the variables has positive relation with customer services so customer services have huge impact on the satisfaction and loyalty both satisfaction and loyalty are post behavior of the customer if quality customer services are provided like warrantee, repairs insurance etc can attract the customer to re buy the same product his/her loyalty will definitely