Consumer Brand Preference: A Case Study

Alternatively, you can sell at the same prices but with a substantially larger margin. However, investing money in inventory is risky if you're unsure of its profitability. A poor selling product will leave you stuck with inventory that you can't get rid of without suffering a loss. If you have no experience selling a product, then it makes sense to test it by using dropshipping. If it doesn't sell, nothing is lost.

4) Empowerment sounds unrealistic because advertising is driven by the need to increase sales revenue. The objective is to ensure as many people are aware of the product and are convinced that they should choose it over the rest. Consequently, only information that makes the product appealing to the consumer is shared and, in some instances, exaggerated to ensure the consumer ends up buying the product.

To gain market share a lower price is set and once it is established a higher price can be set. Cheaper prices can get them higher sales and that recover the cost as business benefit for bulk buying. Advantages and disadvantages of using this strategy (analysis): Organizations use this strategy to gain customers and increase their sales. Another advantage of this strategy is it can also reduce competition as weak competitors might withdraw. The disadvantages include if they plan to increase the price customers would switch to another company so it is harder to increase prices.

Competition is when two companies sell similar or identical products or services and adjust their prices to gain customers business. This can be in local competition or global. Competition can affect a company positively by forcing them to think outside the box in order for their products to stand out. They have to make their products better to get the consumers attention. Competition can also affect a company negatively when one company has a competitive edge.

One explanation appeals to be behavioral traits; the managers acquiring firms may be driven by overconfidence in their ability to run the target firm better than its existing management. This may well be so, but we should not dismiss more charitable explanations. For example, Firms can enter a market either by building a new plant or by buying existing business. If the market is not growing, it makes more sense for the firm to expand by acquisition. Hence, when it announces the acquisition, firm value may drop simply because investors conclude that the market is no longer growing.

Such loyalty reward systems act as a motivator for customers to invest in making a continuous relation with the company & creates a pseudo-firewall preventing them to reach out to competitors. V) Dynamic Pricing Setting prices closer to the moment when a customer needs a product or service is increasingly possible, but it requires a deep understanding of full and marginal costs and investments, and of the value proposition for the customer. CURE FOR PRICING MYOPIA Responses to the below mentioned fundamental questions shall provide the first step to reduce pricing myopia: i) What is the effect of price fluctuation by 1%, on the bottom line? ii) Which are/are not the price sensitive customer?

It also reduces direct competition with competitors as she focuses on a smaller market. However, risk diversification is not likely in concentrated marketing, as in a smaller and targeted market. If the demand declines in that market, it has a direct effect on revenue and the profitability. For product differentiation, Clocky is a new and advanced product that it is hard to have similar products to compete. So customers will be more loyal to Clocky as it is less likely for them to have substitutes.

It notes that stiff competition can reduce the potential profit of like companies. Firms must determine the strategy that will be utilized to gain and maintain the upper hand in the industry, as it relates to price, marketing, competition and the introduction of new and innovative products into the market. The more a company senses competition the intensity of its strategy may increase as it does not only respond to other firms, but also to the industry as a whole. It is natural for firms to respond to competitive moves made by its rival as it will have an effect albeit positive or negative on the industry. Firms may be forced to supply the demands for cheaper but more reliable products or to create differentiated products to maintain the competitive

Ac-cording to a study regarding consumer’s responsiveness to sales promotions (Rohr et al. 2013), consumers are highly influenced by such price discounts which affect their purchase decision. The interesting or challenging fact is that customers tend to buy any spirit brand, if it is under price promotion, which means that loyalty is not that high, if the price is attractive enough. This problem was faced over the past years, and brands spend a lot of time and effort for making brands competitive enough to assert themselves against its competitors. There-fore, it is vital for the brand to be attractively represented at the point of sale, in-cluding several merchandising materials, which create high visibility. (cf.

So pricing a product too high and too low can cause a serious loss for the sale of the organisation. So there are several pricing strategies that Tesco has adopted to meet its organisational objectives as well as be in competition market. Penetration pricing This is happen when product is sold into a market at a low initial price in order to generate sales before the price is hiked. This type of price strategy is used to break down any barriers but not necessary designed to generate profit.