Role Of Salespeople

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Salespeople play three primary roles? What are they? The role of salespeople in the economy cannot be overestimated. Obviously, their importance is significant to companies’ marketing strategy as well as to customers’ purchasing capability. Primarily, salespeople play three roles while acting on behalf of their companies and the roles are explained below: Salespeople create value for their firms’ customers: It is the sole responsibility of a salesperson to understand the needs of customers and then, improvise a means to satisfy that need by creating a solution. A typical example is a restaurant that work an extra hour in the evening so that customers returning from work can be fed. This action creates value for customers by creating a solution…show more content…
There are four types of salespeople and each creates value to customers. The missionary salesperson creates value by discussing a product to people who make the decision of sales. For example, a salesperson will not try to influence a student to use a particular textbook, instead, the salesperson will try as much to influence the professor who is responsible for the course. The intention is that though the professor will decide about introducing the book to students, but he does not buy it himself. Trade salespeople create value by providing assistance to retailers by helping to advertise a product and directly sell retailers’ products to consumers. Additionally, trade salespeople offer price advice to companies and inform supermarkets where to position certain convenience goods for faster sales. In this way, trade salespeople actually create value for…show more content…
First, what is ethical would mean different thing to different people, depending on how they see the situation. According to (Velasquez, Andre, Shanks, & Meyer, n.d) “Ethics enjoins virtues of honesty, compassion, and loyalty.” That being the case, it is difficult for businesses to avoid being unethical while promoting their products. For instance, if a product is mostly satisfying the needs of the customer and the competitor’s products is a perfect fit, the company whose products mostly meet customers satisfaction will still have to promote its product one way or the other until the product is sold. This could be done through exaggeration which may not be ethical. So it is obvious that a business activity might often conflict with what they want for customers and what they end up doing. Another example where ethics gets in the way of success is when customers ask a salesperson about competitors’ products which might be far better than what the salesperson is offering. The salesperson wants and has to sell his products and by doing that, he has to castigate competitors’ products so as to sell his products; therefore, behaving in an unethical
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