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Swot Analysis Of A Flower Shop

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Executive Summary To be successful, you have to have your heart in your business, and your business in your heart. – Thomas Watson, Sr. Passion is a great place to start any venture. Most people think that starting up a flower shop is a piece of cake, but they are mistaken, it is still a demanding job. It is there 365 days a year and to make it successful you have to work really hard to achieve great results. Opening a flower shop requires a lot of hard work, love and dedication. Flower café is a starting company located in Bishkek that will provide a variety of floral arrangements for personal needs and occasions. In order to make a customer experience as enjoyable, and as special as possible, we will focus on working closely with every …show more content…

The average price for a bouquet for any occasion is 1000 soms. For events such as weddings, anniversaries and funerals, price formats will be discussed with the customer and will vary depending on the customer’s budget and quantity of flowers to be chosen. In Bishkek, there are a lot of weddings during every season, especially in autumn and summer. For a flower shop, wedding is actually a chance to make good profit because an event is big and requires a high quantity of flowers to be used; there is also an extra payment for the services. That’s why a good reputation is needed. People will use the word-of-mouth method to spread their comments and feedbacks about our shop and if they are positive, more customers will be interested in our services. The quality of our services is vital while arranging a big event. We should focus on satisfying the exact needs of a customer so that the guests are also impressed. People will then ask for our contacts, they will find us through older customers or through the Internet. Eventually, they will want to use our services too. Therefore, being excellent at our work will attract more customers and build up customer’s loyalty. Gaining and holding a loyal customer base is a key corporate challenge in an increasingly competitive marketplace. Customers are our key to success, they are the kings, they dictate profits and how the customer is treated determine whether the customer will remain loyal to you or switch to another

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