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Sample Marketing Survey Sample

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CHAPTER 5
MARKET ANALYSIS
Survey Questionnaire with Analysis
During the first semester, we conducted our survey to students and young professionals of Quezon City. We conducted surveys in churches, schools, and streets of Fairview. We also have respondents from the internet who we asked if they are willing to be part of the study.
What is your name?
What is your civil status? Based on the survey results that we conducted, we had 93.5% single respondents.
What is your age?
Based on the survey results, we received respondents from our target age bracket which is 15-39.
What is your gender? Based on the survey, we had a larger percentage of female respondents with 63.8% while the male respondents were only 36.2%

What is your occupation?
We had mixed answers from our …show more content…

Age
Male and females with the age range in between 10 years til 39 years old.
II. Social Classes
We aim to target the higher class and middle class of the Fairview, Quezon City.
III. Income Classes
Our company aims our product to the people in Class B and Class C. They have an average income salary of at least Php 1,000,000 and Php 700,000 respectively.
IV. Ethnic Backgrounds
Our target market is mainly located in Quezon City. From there, people from different ethnic backgrounds are welcomed to try our beverage. But specifically, we aim our product at the people born and raised into the urban setting.
V. Occupations
We want our main target customers to be students in high school or college and young professionals already working.
VI. Domiciles
Since we will be putting up our stall in Fairview, Quezon City we want our customers to be living in the houses or condos in the vicinity.

Psychographics
I. Motivation
Our customers have a daily craving for their favorite desserts. But in their busy schedules, they are not able to have the time to sit down and enjoy their desserts in the best experience. These sweet tooths will need something on the go.
II.

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