Smoking Campaign Report

Introduction

Although there are a lot of anti-smoking advertisement in Singapore, there are still a lot of people smoking. People mostly ignore the advertisement because of some reasons. The purpose of this research proposal is to investigate why people smoking. Smoking is the habbit that is happened because of the addiction of nicotine inside the cigarattes. Nicotine is not the only chemicals but cigarattes have more than 7000 chemicals which 69 of them are the cause of cancer. According to NHS Direct, health will improved when the people stop smoking. Smoking caused some diseases such as lung and any other cancers, heart attack and chronic obstructive pulmonary disease. According to National Health Survey (2010), the percentage of young

This "I Quit" is basically a 28 days countdown which purposely held to encourage smokers to quit from smoking by finding their own reason which can be for themselves, family or health. According to Health Promotion Broad (2014), there are several ways to stay away from temptation of smoking such as, first avoid cigarattes and ashray which can bring the biggest temptation. Second, ask for family support which can stengthen the will to quit. The last but the most important, do not let the guard down even already pass the 28days of free smoking period which is the first step of quiting. Passive smokers are people who are not directly smoking but get disadvantaged from smokers. Passive smoker can infected by dangerous diseases such as heart disease, stroke, lung and other cancers and chronic obstructive pulmonary disease which is the same with active smokers. Beside that, passive smokers are not always got the bad impact of smoking but also can be the reason of smokers to stop smoking. The smokers will think about their family's health which can be passive smokers and try to quit from

Literature review has purpose to study other people's research and give some comments which is suitable with the topic. According to Health Education Research (2002), anti smoking advertisement can help people from quiting. Quitline also will gain their confidence to quit from smoking. According to Durkin,Biener and Walkefield (2009), based on the research the more emotional of the advertisement, the more effective and more discussed. This significantly bring people to quit smoking. Both of these health journal are not talk about the details about smoking but more on the advertisement that will gain smoker's confidence and also the quitline that will help people quit smoking by encourage them. According to Uppal et al. (2014),there are low and high motivated smokers to stop smoking so they need more support from both pharmalogical and behavioural supports. This research is almost the same with the first and second, it talks about quiting from smoking but this is more focus on the encouragement and the quiting itself also about kind of support that can be given to the smokers. According to Raftopoulou (2007),people mostly use Public Service Advertising as a strategy communication to promote health to be more powerful. This research is contain a lot of research but it is too broad since it talks about a lot of materials which are not related to the topic stated. It seems like the