Zapp’s do not export to foreign countries, so exchange rates do not influence Zapps. An economic crash is a black swan event that affects the ways consumers will be able to spend their money, leading to negative results for the company compared to previous years. The economic recession can particularly affect the demand for Zapps’ because the savory chips are not one of the highest needs consumers value at a time when money is tight. These factors affect the supply of products Zapps’ will need to produce and expected return on products the company foresees for the future. Multiple economic factors are out of the companies hands that can heavily influence their industry; however, they cannot afford to overlook these factors because of the influence they have on the overall domestic market, not only potato chips.
What is PEST analysis? PEST is an acronym for Political, Economic, Social and Technological. This analysis is used to assess these four external factors in relation to your business or company situation. Basically, a PEST analysis helps you determine how these factors will affect the performance of your business in the long-term. It is often used in collaboration with other analytical business tools like the SWOT analysis and Porter’s Five Forces to give a clear understanding of a situation and related internal and external factors.
It is the strategy builders that a manager could use in order to reach a success and also it shows the managers where the market is currently stands and where it will be in the upcoming future. PESTLE analysis consists of component that influence the business environment, and each and every letter stand for a meaning such as: political factors, economical factors, social factors, technological factors, legal factors, and, environmental factors. According to my chosen company, there are two of PESTLE factors that affect the company including; Economic
They are generally made with phone calls, basic SMS/MMS and basic internet and games. Samsung no longer has any phones in this market so this could be a “high” risk area due to the phones costing very little and most of the time are free on contracts. Overall Samsung receives a “medium” rating for these points Industry Rivalry This has a huge impact on Samsung because of strong competitors like LG, Apple, Microsoft, Google and others. With so much competition between the companies and due to the slowdown of the smartphone industry, companies are trying to “steal” other customers from other rival manufactures. This is a very high risk due to the fast adaption of new technologies and because of the extremely high level of competition
This can be solely the main reason as to why Nokia’s strategy failed. Every year, Samsung has been coming up with new phones even with the slightest modification from the previous launch but it is better than Nokia that was slow to react to the marketing trends and when it finally launched Nokia’s Windows phone in 2011, it lacked many basics like in terms of technology which was an essential to improve the sales. Also, Nokia’s Lumia series even though it was launched greatly but the design did not fit the current trends. For example, customers would go for Samsung and iPhones instead because of their trendy designs compared to Nokia phones that did not even have front camera and was not even 3G enabled when it was about time to enter 4G
Stockholder equity of Samsung father increased in 2014. 4. In 2014 net cash of Samsung was higher than 2013 that is also a good achievement for Samsung in 2014. 5. Samsung lead global TV market throughout 2014 by capturing 28.3% market share of all flat-panel TV products, including LCD and LED, 39.1% market share of TVs 60 inches.
Many saw the company hiring a non-finish CEO for the first time as a weakness as he couldn’t understand Nokia as the brand that produced high quality phones. With Nokia going from bad to worse the company thought that a partnership with Microsoft would be the way to stop the sale drop and get back to top again. Unfortunately this was not a case and due to the boring design features and same budget built phones the Lumia’s which were produced caused more of a problem then a solution for the struggling company. In the end Nokia’s biggest weakness was themselves not embracing the fast and changing pace of new technology, which was a little bit ironic as Nokia was the first to revolutionise and change the telecommunications market. Other phones coming to the market were more innovative, offered more features and reliability for their price and just left Nokia products behind in the smartphone revolution.
Samsung spent a long time in the market. The customers are expecting some quality innovation from Samsung in India and China market. In China the company has dropped from its market leader position the new market leader is Xiaomi. Xiaomi is a domestic mobile device maker who is manufacturing quality smartphones. Similarly in Indian market the company has lost its top position as mobile maker.
• HyundaiCard was too slow in making a name in the international markets. • In comparison to other credit card companies, Hyundai entered the credit card market late by standard • Very little brand awareness • Communication through marketing was unsatisfactory • Lower customer resulted in
Apple formed some guidelines for the app developers. If the apps did not follow the guidelines they are rejected. Firstly Apple was criticized by some people for releasing the App store but after seeing the result and increasing sale of Apple smart phone other company’s like Blackberry, Nokia, Google play store also develop their App stores. When the Apple releases the App Store there were only 500 apps in it. Within a week over 1 Lakh apps were downloaded from these 500