Samsung And Apple's Market Share Comparison

Samsung and Apple’s market share comparison Before Apple’s IPhone was launched, Samsung’s consumer electronic sales in telecommunication market was the second largest company to manufacture and sale smartphone. Samsung’s competitors including Sony Ericsson, Nokia, and Motorola were the formidable yet challenging rivals at the time of CDMA phones. But after the transition of 3G network based mobile phone, the so called Big 3 (Nokia, Motorola, and Sony Ericsson) struggles to recapture their fame in glory days in mobile phone industry. Previously, the mobile phone market leaders have achieved competitive advantages based on technology leadership, economies of scales, brand power, and superior negotiation power over suppliers and mobile service

A need becomes a motive when it is aroused to a sufficient level of intensity. Perception, it is the process by which people select, organize, and interpret information to construct something meaningful to their lives. Learning describes changes in an individual’s behavior arising from experience. Finally, beliefs is a descriptive thought that a person has somewhere to lean on to. What justifies human behavior may be correspond to knowledge, opinion, or faith. However, curiosity is a reflection which a person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea. Influence on human behavior also corresponds to consumer behavior; individuals are motivated by inspiration. Simon Sinek, representative spokesman of TED argues that what made IPhone so compelling compared to other products was the difference in approaching their consumers. Steve Jobs characteristic in leadership is no different compared to any other inspiring leaders; all the great and inspiring leaders and organizations in the world have in common in ways of think, act, and communicate. The golden circle of have, how, and why is the reason why some leaders are able to inspire where others are not. Golden circle is similar to a human brain, correlates from neocortex that defines our rational thinking to limbic brain that is responsible for emotions, feeling, and decision-making. People can perceive object by facts and figure, however when it comes to decision-making it is difficult to justify without motivation. Leaders embodied with golden circle idea understands consumer aspect in belief of people buy not from what you do but why you do it. Apple’s competitor are all equally qualified do business with consumers, in fact they believe that recipe for success is achieved through finance, right employee, and right market conditions. Without these three elements it is difficult; however, Apple’s goal is to do business