Samsung Brand Strategy

Samsung is the company that makes the most popular Android smartphones in the world, and while it’s been struggling to maintain its high profits to compete with Apple Company. They produce apparel, chemicals, consumer electronics, electronic components, medical equipment, semiconductors, ships, and telecommunications equipment. In Korean, the word Samsung translates as ‘three stars’. This brand name was picked by Samsung founder Lee Byung-chull at the inception of the company with the idea of the company one day becoming powerful and ever-lasting as are stars in the skies.
The reason for this turns out to be hidden in the Korean language where the number ‘three’ is used as a symbol, a representation for something that is big and powerful.

Samsung is using corporate branding as a product brand name. It is an attempt to use corporate brand equity to create brand recognition. They promote their product based on their brand, which is Samsung itself. When they use Samsung as their brand name, consumer will remember their company name.It 's easier to them to market the product. By using corporate branding with a successfully marketed product, a company can familiarize consumers with its products and may create brand loyalty. As we know, Samsung not only produce Telecommunication equipment such as Samsung Galaxy. They also produce an others product example washing machine, air conditioner, camera, fridge and so on. If the public likes one product from this company, then they may seek out the brand name when buying other products. Corporate branding is usually only successful if the company is well known and sells reputable products with a positive image. One of the disadvantages of corporate branding is that the company can become identified with only one type of

Ideally, the brand should be easy to pronounce and easy to remember. A premier brand product typically costs more to purchase than an economy brand. Consumers are paying for the name and the quality of product that name guarantees. There are a few extensions to corporate branding. One brand name may be used for a number of products in family branding, or all the products may be given different brand names in a practice called individual branding. When large retailers buy goods in bulk and then put their own brand name on them, this is called store branding, label branding, or private branding. Co-branding is when two or more manufacturers combine to sell their products. When a company sells the right to use their brand name to another company for use in another location or for non-competitive purposes, this is called brand licensing. Corporate branding has the ability to make a product very successful. If the brand name has a track record of a guarantee of quality, then there are huge amounts of money to be made by using the name. However, just one shoddy product under the brand name may cause the bad word of mouth, affecting sales of all the other products under the same name and causing irreversible damage to the