Samsung: Case Study: An Overview Of Samsung

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INTRODUCTION
Samsung is a South Korean multinational company which is headquartered in Seoul, South Korea. It has number of businesses under its own brand name. Samsung was founded by Lee Byung-chul in 1938.
Samsung main businesses in 1938 were textiles, food, retail, insurance, and securities. Samsung entered into electronic industry in the late 1960s. Samsung also started the construction of ships in mid of 1970s.
Following are the industries which are owned by Samsung and who work under the brand name of Samsung:
1. Electronics (Mobile phones, Smartphone, Smartwatches etc.).
2. Heavy Industries (Shipping construction)
3. Engineering and Samsung C&T. (It provide technical and technological support to both the electronics and heavy
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South Korean economy, politics, culture and media is greatly influenced by Samsung. Samsung contribute into 15% of South Korean exports. Samsung’s revenue is 17% ($1082 Billion) of South Korean GDP.
Logo of Samsung with the passage of time:

MANAGEMENT:
Dr. oh-Hyun Kwon
Vice chairman and CEO of Samsung Co., Ltd. Board of Directors (BOD):
1. Board of director of Samsung has 9 members.
2. The board resolves the following issues:
a) Issues which are determined by laws or articles;
b) Issues that arise during the general shareholders’ meetings; and
c) Issues that arises during the management and business operation of company.
3. . In 2014, BOD conducted seven board meetings.
4. Samsung have managed six board committees, which include the following Committee:
a) The Management Committee,
b) the Audit Committee,
c) the Outside Director Candidate Recommendation Committee,
d) the Internal Transaction Committee,
e) the Compensation Committee
f) The CSR Committee.
5. Meetings Conducted by Committees in 2014:
a) Management Committee hosted 13
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Samsung had managed cash of 61.8 trillion at the end of the year in 2014.
7. Net cash with Samsung in 2014 was 50.6 which was higher than 2013.

CONCLUSION:
1. As far as Revenue and profits are concerned so Samsung earned less revenue and profits in year of 2014 as compared to 2013.
2. In the year 2014 the current and total assets of Samsung further increased which was a positive sign for Samsung.
3. Stockholder equity of Samsung father increased in 2014.
4. In 2014 net cash of Samsung was higher than 2013 that is also a good achievement for Samsung in 2014.
5. Samsung lead global TV market throughout 2014 by capturing 28.3% market share of all flat-panel TV products, including LCD and LED, 39.1% market share of TVs 60 inches. And 34.3% market share of the UHD TV.
6. A4 laser printer of Samsung earned No. 2 global market share of 15% in 2014.
7. The mobile phone market share of Samsung in 2014 was 22%. And Samsung was leading market share of mobile phone in 2014.
8. Smartphone market was lead with the share of 24.7% by Samsung in 2014.
9. Samsung has captured the highest 40.4% market share of DRAM in 2014.
10. It had also capture the highest market share of 36.5% of NAND flash in

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