Samsung Competitor Analysis

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Competitor Analysis of Apple vs. Samsung

Apple Inc. is an American company, which makes designs and produces computer hardware, software and other consumer electronics. Their best product is Macintosh personal computer line; Mac OS X is very loyal user-base, iTunes media application, and the iPod personal music player. The company headquarters is in California, Steve Jobs was the co-founder and CEO of the company that has 284 retailer shops in 10 different countries. Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple on April 1st, 1976 to sell the Apple 1 personal computer kit. Steve Jobs was the owner of 45% of the company, Steve Wozniak with 45% and Wayne had the rest 10%.

Apple has provided a

The company also is developing a highly successful panel production Exynos processor. In addition, Samsung produces its own products such as RAM. Also, Samsung supplies some products to Apple.

Comparing the Operating Systems of Smartphones for Apple and Samsung

Both iOS and Android are Linux based operating systems. Not only mobile phones but also tablet computers are able to run on both operating systems which have advantages and disadvantages compared to each other operating systems, iOS is closed eco-system while Android is the more open system. iOS which developed by Apple is a closed system since it is more secure against external attacks. However, interference these devices from outside make it very hard.

Android is an open system and can be used by producers. This makes them weak against attacks.

There are generally 5 main screens of Android smartphones (this number can increase according to the manufacturer). On this screen, you can make much more useful by adding shortcuts to the widget called. Without entering the menu, you can check Twitter, Facebook, Foursquare, and instantly access information such as news and weather widget.

The ease of use and the interface is a bit complicated in Android operating

Besides, Samsung has an interesting and vast product portfolio. Their product range includes laptops, tablets, smartphones, TVs, cameras, Refrigerators, etc. By this, Samsung marketing strategy has helped the firm to build trust on every product they manufacture.

Marketing Mix of Samsung: Samsung reached a great value with its smartphones. Furthermore, Samsung is better for its customer service. It is the fastest customer service. Though, product variation is the most powerful aspect of the marketing mix of Samsung.

Samsung marketing strategy involves two pricing strategies. They apply skimming price and competitive price strategies. For instance, Galaxy S6 and S6 Edge are the brand’s popular products and Samsung claims that these are the most beautiful smartphones ever produced. Samsung lowers the prices thus company can easily get customers from the competitor.

Also, Samsung uses channel marketing in its industry. And from this strategy, only service dealers are taken into account for corporate sales. Furthermore, retailers who present the technology chain are bound to include Samsung in their list, because of the firm being a world-famous brand and Samsung can also serve as an alternative for the