Apple Company is one of the most successful companies in electronic industry and is one of the most important valuable companies in the world .its sales and makes value increased for the past ten years. Apple Company has used many different strategies to become successful in the market. “The Apple strategy is essential determinant of advantages towards with other companies such us, Samsung, LG, and BlackBerry. It used Porter’s model strategy and this strategy is the key to achieving this generic strategy and supporting Apple’s success. Apple general strategy focuses on key features which is differentiate the company and its products from competitors and which is essential .for example, it focus on elegant design and branding.
Section 5. One of Apple 's’ major competitors is Samsung Electronics. Samsung is a South Korean company that was founded initially as a trading company in 1938 by Lee Byung-chul. Since then the company has diversified into multiple markets including food processing, textiles, insurance, securities and retail. Now however, Samsung is best known for its market share in the electronics industry which it entered in the 1960s which has become the company 's most important source of income (Samsung, 2017).
2008-iphone 3g second generation 2007-2012- apple sold more than 250m iphones and more than 100 m ipads New threats: Huawei: 6th biggest phone manufactuerer in the world in 3rd quarter of 2012 tie upand set up of manufacturing plant in Chennai ZTE Corporation: Started in 1985 4th largest mobile phone manufacturer in 2012 Samsung comprised of 144 consolidated subsidiaries and the worlds largest Information technology company by revenue in 2012. With the diverse product portfolio which was developed over 40 years, which includes semiconductors, hdtv’s home appliances, computers, network products, mobile music devises, mobile phones, display screens, it was the largest subsidiary in South Korea. 2010- Samsung was in process of shifting management system from the single ceo to a two person management system- ceo and vice chairman as a joint appointment and coo and president as another. 3 core divisions: device solutions (b2b) digital media and communication(b2c) research engine Opportunities in economic downturn (pg
According to Forbes list of world’s most valuable brands, Samsung is number 7 on the list. The company’s commitment to being the world 's best has won us the No.1 global market share for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones. Segmentation, Targeting and Positioning: Samsung electronics has been able to reach different market segments and price points, the business area for Samsung electronics are: consumer electronics, IT & mobile communications and device solution. The segmentation for the household appliances is for the families or couples or any person who has a place to live in, and for the samsung phones samsung is segmenting consumers in the younger generation and business class
Samsung is the world’s largest technology company by revenues and also the world’s largest mobile phone and smartphone vendor. Samsung is the largest memory chip maker and TV manufacturer in the world. Samsung operates in over 80 countries and sells over 100 kinds of products which Samsung and its affiliated companies generate 20% of South Korea’s total exports. (Steve Kovach, 9th Feb 2013) SWOT Analysis The following SWOT Analysis below is to let us have a draft idea of Samsung’s current situation and what
The smartphones from those two companies are on demand. For example, four of my friends use the Apple iPhone and three of my other friends use the Samsung Galaxy. According to the Economist, “Rivalry between Apple and Samsung in Smartphone will grow fiercer”. On September 12th, 2017, Apple’s boss Tim Cook presented a new premium phone known as the iPhone X. Then on September 15th, the Samsung premium smartphone – the Galaxy Note 8 – went on sale.
The value of Apple Inc. brand appraised at the US $118.9 billion in 2015. Besides, Apple Inc. is the number one of value brand among all the companies in 2016. - Innovative products One of Apple Inc. 's key strengths over the years is the innovative products line up. Apple Inc. has introduced their innovative products which is the main advantage of Apple Inc. Initially with the MacBook, iPod, iPhone, IPad, I-watch.
The company has created Apple is a valuable brand in the global market. Success of the Company strong brand loyalty help to increase revenue growth from $ 8 billion in 2004 to $215 in 2016 (The statistic portal, 2016). As per the BCG report, Apple rank as a number one company out of fifty companies since 2005 (2015). Although Apple is not the first innovative company. Therefore, Apple has gone from leader to the follower.
The company’s headquarters are in Seoul and operates in over 100 countries across the world. Samsung’s profile for 2012 shows that the company closed a very successful year achieving 268.8billion dollars revenue, and employing 425thousand people all over the world. Figure 1 Samsung Profile (Samsung,2014) The strength and success of the company lies in its innovative and reliable products and responsible approach to business and global citizenship. Samsung’s values & philosophy is about help people live better lives. Their values are also important factors which shape their performances and play a critical role to their business.
Samsung holds the seventh rank`s in The World’s Most Valuable Brands by Forbes (Anonymous, 2015). It is clear that Samsung is internationally acknowledged IT firm. The goals of Samsung are to achieve about 400,000,000,000 USD in sales. Also, it wants to accomplish number one in the international IT market by 2020. Furthermore, Samsung wants to become an innovative company by building new markets and respected company by offering a better workplace than rival companies.