Samsung Customer Satisfaction Analysis

4.4.2 are you satisfied with the same brand you are with currently?

Table 4) Level of Consumer Satisfaction

Parameters Total Panasonic Samsung LG Whirlpool Hitachi Others

Highly Satisfied 15 1 12 4 2 2 0

Satisfied 39 3 17 12 4 1 2

Dissatisfied 28 6 2 3 10 2 2

Highly Dissatisfied 17 3 2 1 5 1 3

Figure 6) Response on Customer Satisfaction with existing brands.

The Above data represents the parameters from “Highly Satisfied to Highly Dissatisfied” which highlights the existing customers of the above mentioned brands and their satisfaction level from their existing companies. In figure number 5 its shows clearly on the basis of the data gathered that most of the existing user respondents of Samsung electronics are either satisfied or highly satisfied

In other words how appealing the product line is to the customers so that they make a decision to purchase the same. The product line in consideration was refrigerators and laundry appliances. The reason behind taking these products was simple as these are the products that a consumer buys after a long field research about the prices, Designs, after sales service ability of the company, product features etc. the reason behind so much research is because these are the products, which a consumer does not buy on a yearly basis. So People vising the shop floor could actually give us their opinion as to the competitiveness of Whirlpool’s product line. Most of the consumers felt that the products were not competitive with maximum number of respondents opinionating the same with a total of 29% while 26% of the same felt that the product line was average and not competitive enough in comparison to the likes of Samsung and LG’s of the market. Only 12 and 11% of the respondents thought that the products were competitive and highly competitive