Samsung Electronics Case Study Summary

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Samsung Electronics, is a leading world market leader in Information technology company by revenue in 2012, comprising of 144 consolidated subsidiaries. Having a diverse product portfolio developed over 40 years , namely semiconductors, HDTV’s home appliances, computers, network products, mobile music devises, mobile phones, display screens , and hence the largest subsidiary in South Korea. In 2010, Samsung was in the process of shifting its existing management system from the single CEO to a two person management system having a CEO and Vice Chairman as a joint appointment and COO (Chief Operating Officer) and President as another.
The company had 3 core divisions of business:
• Device Solutions (Business to Business)
• Digital Media and
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Problems complacency. How could Samsung electronics balance the heavy cost of new product development while defending its gross margins?
What approach could the management team take to sustain its operational excellence and competitive advantage? How could the company navigate the unforgiving shoals of electronics industry?

1.wrest control ove, ceo had to travel 5000km by road to reach out to distributors.

amsung Electronics’s ambition to go beyond a brand to become a house brand of premium lifestyle with its range of smartphones provides an overview of the concept of dynamic capabilities, which leads the management team to keep Cape to achieve predictable results. This case illustrates the trajectory of a company that has reached a point where the sustainability of growth becomes a problem in the heart of the strategic management of growth.
What should Samsung Electronics’ growth strategy be after the peak of its mobile division’s success?

Solutions
Strategy

Samsung believes that crises are opportunities for innovation and that change is about
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2008-iphone 3g second generation
2007-2012- apple sold more than 250m iphones and more than 100 m ipads

New threats:
Huawei:
6th biggest phone manufactuerer in the world in 3rd quarter of 2012 tie upand set up of manufacturing plant in Chennai

ZTE Corporation:
Started in 1985
4th largest mobile phone manufacturer in 2012

Samsung comprised of 144 consolidated subsidiaries and the worlds largest Information technology company by revenue in 2012. With the diverse product portfolio which was developed over 40 years, which includes semiconductors, hdtv’s home appliances, computers, network products, mobile music devises, mobile phones, display screens, it was the largest subsidiary in South Korea.
2010- Samsung was in process of shifting management system from the single ceo to a two person management system- ceo and vice chairman as a joint appointment and coo and president as another.
3 core divisions: device solutions (b2b) digital media and communication(b2c) research engine

Opportunities in economic downturn (pg

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