The Hierarchical Structure Of Samsung Electronics
Samsung Electronics, is a leading world market leader in Information technology company by revenue in 2012, comprising of 144 consolidated subsidiaries. Having a diverse product portfolio developed over 40 years , namely semiconductors, HDTV’s home appliances, computers, network products, mobile music devises, mobile phones, display screens , and hence the largest subsidiary in South Korea. In 2010, Samsung was in the process of shifting its existing management system from the single CEO to a two person management system having a CEO and Vice Chairman as a joint appointment and COO (Chief Operating Officer) and President as another.
The company had 3 core divisions of business:
• Device Solutions (Business to Business)
• Digital Media and
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Management officials of the enterprise, who are technically sound develops these strategies and goals, understand the working process involved, and aware of the competition in the market. It is important to ensure to keep these personnel in the firm, as they belong in the top of the hierarchical structure and serve as the building blocks and foundation of where the company reaches in the future. The research division of the company is the gateway of information to the firm to make decisions and give ideas. The firm can be proactive to new technology and demand rather than being reactive, giving them a competitive advantage.
Innovation is one of the major USP (Unique selling Point) of Samsung, which helps them be the best in whatever they do. New ideas, brainstorming techniques, open discussions and forums within the organization should be encouraged further in order to get better and outshine their competitors in the market. The person/employee who provides the best idea or contributes to the development of the company should be recognized and awarded, by providing employee
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Aided south Korean exporters make significant inroads into world markets for mobile phone
In 2011, Samsung largest market share for mobile phones, smartphones and tv in china
Competitive capabilities
Strong technical expertise
Deep understanding of markets
Proper analysis and forsee trends in product divisions.
Centralized management system (each division had its own mgmt. structures)
Global r and d network and patents
55000 engineers and other researchers quarter- worked on robotics and semiconductors or sought new applications for advanced materials market research.
Product capabilities:
2007, cell based manufacturing system that doubled productivity of their producy portfolio of digital media and communications business.
Branding:
2004, Samsung electronics- brand equity valued at us $ 12.6 B increased to US$14 B in 2012
Innovation mgmt.:
1.Managing change in telecommunications division:
Took over other mobile competitors such as nokia
2. Managing partnerships major customers- sony and apple dell, hp, Verizon, at&t inc
3. Managing premium product innovation
Number 1-manufacturing organic light emitting diode (OLED)
98% share owned active- matrix organic light emitting diode (AMOLED) and super AMOLED
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