Samsung Executive Summary

1.0 Executive Summary of Samsung company Samsung is a company that have been progressively been growing throughout the years. Nowadays Samsung is well known as the most cutting edge, quality brands in the electronic industry. Samsung company go all out to be maintainable and achieve competitive advantage by been one of the best in the digital market. Samsung have globally competitive business environment, electronics companies are under intense pressure to provide inventive products in a very short time with reduced cost and with improved quality. The five latest technologies used by samsungs are Smart TV, Camera, Smart Phones, Tablets and Samsung Gear Series which are like watches.

2.0 Introduction

Michael Porter’s competitive advantage(s)

Semi conductor industry high entry barrier because of elementary cost R&D investment and economy of scale, which makes the threat of other new entries not that high. As Samsung having a big amount of capital and huge amount of research and marketing process with the proven productive process, Threat from new companies entering in to business is low.Samsung is also having the strong brand name and best product differentiation.Overall the threat is minor The PDA business has numerous contenders that are just as adjusted, also in this manner contention is high. The business for advanced mobile phones has impede in development since its blast, so weight to take clients from contenders is additionally high. Separation in the advanced cell industry is likewise at a point where it is short-lived.sustainable playing point through advancement is an obscure. While Samsung has been doing incredible staying aware of the business and actually heading in a few zones, everything is fleeting because of the great level of

US and Taiwanese government reject on chinese new entrant which gives Samsung additional power. The number of suppliers is narrow because the uprising level of technology. Bargaining power of suppliers for samsung is somehow limited. Fact is the company does not produce only mobile phones or television but different other products mentioned above making this component somehow limited. Samsung company not only produce Mobile phones or television , they have other products too. Which makes mobile phones somehow limited. An electronic device that Samsung makes, the parts are all made from different parts of the world. These parts are very important for producing the right product which gives an unique advantage which is too good that it cannot be ignored.In the industry, Samsung depending on the suppliers for timely delivery of its products and therefore the suppliers role is very important in company 's success. However, this component is a little bit different when considering mobile phone industry of samsung. In that case, the bargaining power of suppliers is low since Samsung suppliers its own components most of the time and most of the time supplies its own raw