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Samsung Electronics Fulfilment Order Process

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5.1 Sub process of Fulfilment order:
To better visualize the process, a proposed flow chart of Samsung Electronics fulfillment order process is created (appendixes). In reference to Croxton (2003) study, the below sub-process of fulfillment order are:
5.1.1 Receive order
Mostly, order get generated and sent through an integrated and automated system by customers. Alternatively, orders can be generated through customer services or customer direct contact, which cost the company labour and time. The automated Electronic Data Integration (EDI) systems streamline both the generation and entry process and decrease error rate drastically, in addition to instant order confirmation with shipping and delivery date in hours compared to days due to information …show more content…

At this point, customers conveniently can track their orders until delivered through information system integration that span the transportation companies, Samsung and their customer.
5.1.5 After-delivery activities
In this final activity of order fulfilment, the process team receive and post payment, record bad debt expense, and perform performance check. Examining performance metrics such as order-to-cash time, customer-cycle-time, and time variation are important to assure customer satisfaction and profitability. All performance results are distributed to customer relationship, supplier relationship, and returns managements managers for continuous improvement throughout the chain supply.
6. Challenges of Order Fulfilment
Table1 below shows the factors affecting the fulfillment order process. It is depicted from a fish bone analysis of Amer et al study (2008), which is also known as Ishikawa Diagram or Cause-Effect analysis (Bose, …show more content…

Based on the organization strategies and capabilities, order fulfilment process is built on designing a network and having activities that enable the company to meet customer requirements and positively result in high profitability. Operationally, order fulfillment process, and any other process, is best implemented cross- functionally within the company, and managed across stakeholders in the supply chain to provide a streamline and accurate production, planning, and forecasting information for decision making. Identified supply chain key performance indicators is vital for monitoring process's continuous improvement which translate to better business performance, productivity and profitability. In addition, investing in innovative technology is critical to improve business practices and grow more

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