By the mid 1980s, Samsung Electronics was building their first large manufacturing facility. With the objective to develop its first frontier technology, Samsung Electronics set up two factor forces in America and in Korea, by employing Korean-American Ph.Ds. mastering the field of electronic engineering. Samsung makes massive investments in plants and technologies, which leverages its situation into a position that other companies may find it hard to compete. Samsung successfully in developing its 64K DRAM, but at the point of time, the DRAM market was saturated.
One of their opportunity is their growing smartphone market in India, which could give Samsung the opportunity to expand their sales in smartphone. Growth in tablet markets is the second notable opportunity for Samsung; they could introduce better, and newer tablet models. Both opportunities in smartphone and tablets also create opportunity in the growing demand for application processors for both
Samsung’s hardware and android system doesn’t differentiate itself from other phones. Thus, Samsung is developing its own operating system but it will not be likely to be completed. Even though it is completed it won’t bring a lot of money. Finally, Samsung is not a phone company. It also sells computer, TV and works on other sections too.
For Samsung Electronics, 2003 was a watershed year. It successfully positioned itself as one of the world’s best and largest mobile phone manufacturer in the world. Many were calling its mobile phones as “the best gift for Christmas” and “the Mercedes of mobile phones.” Samsung’s achievements were particularly remarkable considering that its primary focus had previously been in semiconductors and home appliances. Indeed, when it first made the decision to enter the mobile phone business, industry observers viewed the move as foolhardy and reckless. But, much to their surprise, Samsung’s foray into the market turned out to be a great success, contributing significantly to the company’s profit growth and brand reputation.
Samsung Changing the Electronics Industry since 1960s Samsung, founded in 1938 by Lee Byung Chul, has followed a strategy of diversification since its inception. It started as a trading company, but within the next 3 decades had moved into myriad sectors like retail, textiles, insurance & securities. It followed this strategy of diversification even more rigorously post 1950s when it entered into the electronics industry in 1960s and post that into construction & ship building industry. This can be considered as a major turning point in Samsung’s history as electronics generate the most revenue for the company now. But another major change happened in the company structure post its founder’s death.
Many people believe that Samsung is one company that produces all these products that we see the Samsung logo on them, but this is not true, as the Samsung Group has a large number of subsidiary companies, one of which is Samsung Electronics, the focus of our conversation. Samsung Group started its business in 1938, after almost thirty years, Samsung Electronics was founded, and was mainly produces TVs black and white cheap. In the seventies it acquired the semiconductor sector and a semiconductor, which defined the future of the company. The Samsung Electronics Co., one of the largest technology companies in the world in terms of revenue, and its branches are located and their plants and operations in 61 countries around the world and employs
The developing world opens up many markets as well as vast and multiple opportunities in those markets, thus providing the company opportunities to expand its impression and reach all over the world. On the other hand, this dimension is a concern too, since the ongoing global economic crisis has caused severe depletion of the purchasing power of consumers in many developed markets, forcing Samsung to seek lucrative and commercially successful pursuits in the emerging markets. The macroeconomic environment of the company is plagued with risks and uncertainty, therein demanding the company to timely reorient its strategies accordingly. The compensating feature for the company is that it has adopted itself extremely well by expanding into the developing markets with an aggressive
Its workers were one of the best at building physical devices, which was good, but they did not pay much attention on programs that make devices work. Development process of Nokia was long years dominated by hardware engineers, but software experts were uncared for. For example in 2002 Nokia introduced its Symbian 60 series which had a good market response but with the introduction of iOS (Apple) in 2007 and Android (Samsung) in 2008, the operation system race was completely taken over by the two giants companies. Simply the Symbian OS have the small amount of application that customers need. When Nokia face with competition from Apple and Samsung, they continuously searching for some new staff, but they failed to create something unique that will attract customers.
Samsung became known as a ‘discounter’ brand. In 1988, Samsung began focusing on quality over quantity of their products and slowly began to discard its previously ‘complacent’ culture (Umashanker, 2005). Samsung was forced to reform its entire business and strategy following the Asian financial crisis during the late 1990’s. Subsequent to the financial crisis, Lee appointment Jong-Yong Yun (Yun) as CEO. Yun instilled the philosophy of “perpetual crisis” by motivating his employees to innovate, and place emphasis on branding.
Samsung Mobile’s line-up of galaxy phones and tablets has helped the handset maker rally a significant share in a market that is largely dominated by Nokia. Samsung sold 12.6 million galaxy phones in the quarter ended March 2011, boosting its global galaxy phones market share by 7.4 percentage points from the previous year to 12.2 per cent. It now ranks fourth after Nokia, Apple and Research in Motion (RIM). Samsung is only 1.2 percentage points behind RIM and is expected to grab the number three spot in 2011 if it maintains its current growth rate. Advance orders for Samsung’s Galaxy S2, which was released in April 2011, surpassed 3 million units within a week of the launch, posing a threat even to Apple.