Samsung Galaxy Note 3 Marketing Strategy

767 Words4 Pages
Product Background.………………………………………………………………. 2

Company Background

Pre-Launch

Product Launch Success or Failures

Marketing Approach

Television Commercials

Web Advertising

Public Relations Campaign

Post Launch

Unique Selling Point

Reference List

Product Background
Regardless of time period, communication is the heart of love. Here in this era, 2014, how do we communicate? Places far away have come closer, things that once took hours or longer to complete can be done within seconds today, standard of living has increased and our needs are met with greater comfort. Life is easy, better and different. Courtesy – technology. Introducing you the latest Samsung Galaxy Note III, communication is rapid. Superb build
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Serving as a successor to the Galaxy Note II the Note 3 was designed to have a lighters, more upscale design than previous iterations of the Galaxy Note Series (with a plastic leather backing and faux metallic bezel), and to expand upon the stylus and multitasking-oriented functionality in its software -- which includes a new navigation wheel for pen-enabled apps, along with pop-up apps and expanded multi-window functionality. Up to 16 / 32 GB User memory with micro SD slot (up to 64GB)- 3GB RAM and displaying at 5.7 inch (144.3mm), full HD Super AMOLED (1920x1080), amazing camera features and camera modes. Available in three harmonizing colors: jet black, classic white and blush pink, all suitable for both male and female. Matching phone accessories and covers can also be purchased from local Samsung stores. With the latest LTE 2.3 GHz Quad-Core processor, data now loads…show more content…
With the high-end screen and internals, the fit and finish of the exterior can be improved. Size of phone should be reassessed, as Galaxy Note 3 is too big to be used as a phone.

Reference list

Samsung. (1995-2014). About Samsung – Samsung [webpage]. Retrieved from http://www.samsung.com/sg/aboutsamsung/

Wikipedia. (2014, July 11). The Galaxy Note 3 was unveiled during [webpage]. Retrieved from http://en.wikipedia.org/wiki/Samsung_Galaxy_Note_3

Quynh, N. (2013, December 9). Marketing Strategy: The Samsung Galaxy Note 3 by Quynh Nguyen on Prezi [webpage]. Retrieved from http://prezi.com/glzkrax-8qnd/marketing-strategy-the-samsung-galaxy-note-3

David, G. (2013, October 22). Samsung Galaxy Note 3 Review [webpage]. Retrieved from

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