Galaxy Note 3 Swot Analysis

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Product Background.………………………………………………………………. 2

Company Background

Pre-Launch

Product Launch Success or Failures

Marketing Approach

Television Commercials

Web Advertising

Public Relations Campaign

Post Launch

Unique Selling Point

Reference List

Product Background
Regardless of time period, communication is the heart of love. Here in this era, 2014, how do we communicate? Places far away have come closer, things that once took hours or longer to complete can be done within seconds today, standard of living has increased and our needs are met with greater comfort. Life is easy, better and different. Courtesy – technology. Introducing you the latest Samsung Galaxy Note III, communication is rapid. Superb build quality, great screen with fast, powerful processor.

Company Background
Samsung’s leadership, a world-class company. From beginning as a small trading company, Samsung has evolved to a world-class corporation with businesses that span advance technology, semiconductors and more. Their discoveries, inventions and breakthrough products have allowed them to be a leader in these fields, constantly pushing the industries forward. (Samsung, 2014)

Pre-Launch
The Galaxy Note 3 was unveiled during …show more content…

Regional trade-up programs was introduced; it is acceptable to have owner of Galaxy Note II trade it up for a Note III. Samsung extends this to most prime markets close to the release dates. This is enhanced with a lot of social media publicity. In this case, promotion in marketing mix is used.

Consumer Target
Delivering an innovated new product that fulfills the growing needs of both cellphone and tablet users in one easy-to-use device, the Galaxy Note III is targeted at handheld gamers, on the go movie watchers, E-book readers, everyday business man, teenagers, tablet users and

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