Difficult to imitate: Blackberry should focus on few things like trust, employee morale, teamwork and organizational culture which is hard to imitate which helps to increase sales and generate revenue. New management team are highly motivated, energetic and have good understanding of market demands and market crisis. They launch BB10 operating system and BB10 enterprise which has good market response. Blackberry should focus on those resources which is valuable, rare and difficult to imitate to gain sustainable competitive advantage in a
Attitude change strategy: When considering the attitude change strategy for a brand or product, on the one hand, for the market leaders that already have positive attitudes, the goal is to reinforce the positive attitudes. On the other hand, for the competitors the aim is to change the market leader’s consumer attitudes. For example, Apple, in the smartphone market, is the market leader for several years, the brand already has significant brand loyalty and positive consumer attitudes worldwide. Now we look at its main competitor Samsung, who has introduced the Note and Galaxy series in recent years. The goal for Samsung, of course, is to change the attitudes of Apple’s customers in order to replace Apple’s market leader position.
Furthermore, Samsung is better for its customer service. It is the fastest customer service. Though, product variation is the most powerful aspect of the marketing mix of Samsung. Samsung marketing strategy involves two pricing strategies. They apply skimming price and competitive price strategies.
For example, Apple Company applies this intensive strategy by selling more iPhones and iPads to its current target markets. Apple Company used promotion through various websites and media outlets. This intensive strategy enables Apple to reach customers in all market segments. Also, the Apple Company uses market development strategy. Market development involves creating new markets for new products.
Technology creates opportunities for companies to develop and prosper citizens living in emerging markets to access the digital economy, and people generally invent new possibilities. We aim to develop innovative technologies and efficient processes that create new markets, enrich people’s lives and continue to make Samsung a leader respected market. Mission This is the mission of Samsung according to their official web page, section About Us: Everything Samsung does is to be the best “E – digital company.” Samsung has developed into a global corporation facing challenges face to face. In the coming years, our dedicated staff will continue to embrace many challenges and giving rise to creative ideas to develop products and services that lead their markets. Your creativity will continue to hold its course Samsung as a global corporation responsible and profitable.
SWOT Strengths Opportunities • Apple has a highly reputable company that is known for creating simplistic yet technologically advanced products that usually go on to generate a large amount of sales. • The apple watch runs on the latest iOS software and is able to wirelessly connect with other apple products. • Apples announcement of the release of the apple watch had popularised the market of smartwatches and also taken it to another level with the many features of the watch that can be done with an iPhone. • Apple has a massive loyal consumer population that has formed into a community, strengthening the relation between apple and its consumers. • • The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do.
Ahmed and Ahmad (2016) discuss that “A Smartphone can be explained in terms of more powerful CPU, more powerful RAM, plenty of storage space, superior connectivity options and larger screen than a regular cell phone.” However, despite of the said fact, the authors didn’t deny the imperfectness of smartphones. Issues like short battery life, risk of screens busting and security were briefly tackled. Furthermore, excluding the issues and going back to the positive side, because of more researches are done to enhance mobile technology in the future years to come, smartphone is assured to eventually turn into a superphone. The article is similar with the several articles I’ve cited discussing smartphone’s evolution, it characteristics and its issues. On the other hand, it is different because the author discussed the not just the conceptual issues of smartphones (e.g.
With this in mind, it would be considered that Samsung Electronics would have a relatively good competitive advantage against other rival companies. Threat of new entrants (Low) When looking at the threat of entry it would be considered to be relatively low. To enter into an industry that specialises in electronics requires high capital and it can be difficult to compete against current companies. Samsung Electronics have been able to maintain profitability through the differentiation in their products. Within their mobile industry the company often promote this with the release of the Samsung Galaxy S5 being offered as a “fitness phone” with the addition of “a growing range of smart wearables” being an example of
Samsung implements the strategy of “ Red Ocean;” which shows that a firm gains competitive advantage by venture into the current market and constructing on the weaknesses of other competitors in the field of similar products. Thus, Samsung“floods the market with many products” which are made by other companies within short duration of time ( Travos,2002). It seems that Samsung made these new products through developing many of manufacturing products of its Smartphones. However, such attitude is considered to be as a massive cost advantage over other firms that make such product. Samsung has improved its “competition position internationally through developing its present competitive strategies” , through depending on the other manufacturers`
Samsung pushes to expand to new markets and develop new ideas to more developed countries with more spending money. The technological environment is the leading advantage for a company like Samsung. They use technology for business advantage and new innovations. Samsung wants to remain in the lead of the smartphone market and it is their main mission. They try and stay above new technology advancements offering new products before their competitors.