Samsung India Case Study

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Consumer electronic goods are likely to witness high demand in the coming years as the Government of India plans to invest significantly in rural electrification.

100% FDI allowed in the electronics hard ware manufacturing sector under the automatic route. The consumer durables sector raked in revenues worth US$ 7.3 billion in F Y12. Growth has been healthy over the years, recording a compounded annual growth rate (CAGR) of 10.8 per cent over FY03-12. The consumer durables market is expected o double at 14.8 per cent CAGR to reach US 12.5 billion in FY1 5 from US$ 6.3 billion in FY10.

Urban markets account for the major share (65 percent) of total revenues in the consumer durable sector in India. Demand in urban markets is likely
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Samsung outline focuses are situated in London, Los Angeles, San Francisco, Tokyo, Shanghai and Romen. Samsung India has its headquartered in New Delhi and has a system of 19 Branch Offices found everywhere throughout the nation. The Samsung fabricating complex lodging assembling offices for Color Televisions, Color Monitors, Refrigerators and Washing Machines is situated at Noida, close Delhi. Samsung 'Made in India ' items like Color Televisions, Color Monitors and Refrigerators are being traded to Middle East, CIS and SAARC nations from its Noida fabricating complex. Samsung India at present utilizes more than 1600 representatives, with around 18% of its workers working in Research &…show more content…
The organization was joined with restricted obligation on March 3, 1932, under the Indian Companies Act, 1913. The Company is one of the biggest secretly held broadened mechanical organizations in India. The Company has a system of 38 Company-possessed Retail Stores, more than 2,200 wholesale merchants, and more than 18,000 retail outlets. The organization has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo (Sri Lanka), Riyadh (Saudi Arabia) and Guangzhou (China-PRC).

2.5 Sony India
Sony Corporation, Japan, set up its India operations in November 1994. In India, Sony has its dissemination system containing more than 7000 channel accomplices, 215 Sony World and Sony Exclusive outlets and 21 immediate branch areas. The organization additionally has vicinity the nation over with 21 organizations possessed and 172 approved administration focuses.

2.6 Hitachi India
Hitachi India Ltd (HIL) was built up in June 1998 and occupied with advertising and offers an extensive variety of items going from Power and Industrial Systems, Industrial Components & Equipment, Air Conditioning & Refrigeration Equipment to International Procurement of programming, materials and parts. Some of HIL 's item range incorporates Semiconductors and Display Components. It likewise bolsters the offer of Plasma TVs, LCD TVs, LCD Projectors, Smart Boards and DVD

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