How Will Samsung Bounce Back From Exploding Devices? When it comes to innovative and highly functional smartphones, Samsung needs no introduction. The Korean smartphone giant has been dominating the mobile phone market for over ten years now. Having launched a series of widely popular smartphones at most price segments, Samsung has become a household name. However, no matter how good they are, even the best can fumble, and so did Samsung.
Low-profit margin Samsung is a major global company regarding revenue and sales of their smartphones and aesthetics. It became very profitable and attested for it the whole world, but the profit margin declined from what it has been in former because of the sales of the non-conformist for Galaxy Note 7. It detracts extraordinarily, which led the company to remarkable losses. 3. Harm to the brand image due to product safety concerns Samsung's Galaxy Note 7 issue is one of the most recent problems where the company has received more than 90 reports, including the explosion and damage of the phone battery.
Why did Lenovo buy Motorola? This deal that happened between Lenovo and Google must be seen from two perspectives. From Lenovo 's perspective, it 's a deal that they could only dream of. Google paid $12billion to get Motorola, while on the other hand, Lenovo is able to get a globally recognized brand to complement its ThinkPad (which Lenovo acquired from IBM) in the tablet/mobile space. Lenovo, being one of the world 's top five smart phone makers has a zero market share in the US markets which is one of the largest markets for smart phones.
Nevertheless, Apple earns a lot from iPads, therefore continual investment is required to ensure the product retains its position. Mac Apple Mac is the third largest circle on the matrix. Mac is surrounded by many mature and successful players such as Lenovo, Dell, HP who have already made their space is the market. There may be less chances of gaining future market share as the technology is slowly moving to a complete portable era. Having said this, Apple Macs are most desired by big businesses due to its fast and reliable and multi functioning operating systems and features.
HISTORY & OWNERSHIP • After moving from Uireyeong Region to Daegu city, Lee Byung Chull established Samsung Sanghoe in 1938. • It was in late 1960’s when Samsung Group came into gadgets business. • It framed a few hardware related divisions, for example, Samsung Semiconductor and Telecommunications, Samsung Electro-Mechanics, Samsung Corning, Samsung Electronics Devices and made the office in Suwon. Its first item was a high contrast TV. • It is today mainly known for its Mobile phones • It has its headquarters in Suwon, South Korea • Its revenue is 305 billion USD .
And then, Maintained No.1 position in the global TV market for 10 consecutive years. Next, we talk about Samsung organization structure, we can see this o chart is functional, indicate common professional or other expertise, but Samsung is a large company, must have the subsidiary or branch office. So Samsung is a matrix exactly. Now, on the market have a lot of style smartphone, So let me talk about Samsung competitor. Samsung competitor has Apple, Sony, Xiaomi, LG, HTC, Nokia, Microsoft, Motorola.
They are generally made with phone calls, basic SMS/MMS and basic internet and games. Samsung no longer has any phones in this market so this could be a “high” risk area due to the phones costing very little and most of the time are free on contracts. Overall Samsung receives a “medium” rating for these points Industry Rivalry This has a huge impact on Samsung because of strong competitors like LG, Apple, Microsoft, Google and others. With so much competition between the companies and due to the slowdown of the smartphone industry, companies are trying to “steal” other customers from other rival manufactures. This is a very high risk due to the fast adaption of new technologies and because of the extremely high level of competition
4.4.2 are you satisfied with the same brand you are with currently? Table 4) Level of Consumer Satisfaction Parameters Total Panasonic Samsung LG Whirlpool Hitachi Others Highly Satisfied 15 1 12 4 2 2 0 Satisfied 39 3 17 12 4 1 2 Dissatisfied 28 6 2 3 10 2 2 Highly Dissatisfied 17 3 2 1 5 1 3 Figure 6) Response on Customer Satisfaction with existing brands. The Above data represents the parameters from “Highly Satisfied to Highly Dissatisfied” which highlights the existing customers of the above mentioned brands and their satisfaction level from their existing companies. In figure number 5 its shows clearly on the basis of the data gathered that most of the existing user respondents of Samsung electronics are either satisfied or highly satisfied
are mostly preferred by female consumers and features like processor, apps supportive, etc. are mostly preferred by male consumers. When the comparison is being done in the category of males vs. female consumers, then features like price, camera quality, battery life/duration, brand, etc. are mostly preferred by female consumers and features like processor, OS, RAM/inbuilt memory, etc. are mostly preferred by male consumers.
• Integrated stereo speaker system for music and watching movies. • 13.3 "LED Glare screen with Full HD 1920x1080 resolution, Blu-ray quality for watching movies full screen mode. Price: €746.48 It is very hard to pick what phone would be suitable, because nowadays there are plenty of great mobile phones. One could argue that Samsung have the best phones other one could say Apple iPhones are the best and third one could say that Nokia is top range. If I had to recommend a phone I would go with an iPhone, simply because Apple makes great products.