Business Ethics Case Study: Samsung

Abstract

In this case study, we will be presenting the story of one of the world 's most famous company and family business Samsung. The paper provides information 's and real examples that Samsung faced before. To clarify, the aspects we will be covering in our paper are Samsung 's industry, background, management system, leadership style and finally the company most valuable ethics.

Keywords

Mission & Vision, Strategies, Leadership, Ethics, Pricing.

Introduction

Samsung is a 79-year-old South Korean company that has a global name in smartphones and microchips. The founder of the company called Lee Byung Chul and he found it on March 1,1938, in Daegu, the headquarters now located in Seoul, the capital of South Korea. The company number

It can change the whole business state either in a good or bad way. That what changed Samsung position, they encounter a series of changes to transform its position from being just a manufacturing company to a well-known company throughout the world. It took several phases of changes to improve design capabilities from people, processes, and especially systems. Samsung has strong Japanese roots, as when it was founded South Korea was one of the Japanese colonies. They have been predominantly using the Japanese style management system until the 1980s when they realized they had to make the company go beyond its well-integrated system since they must deal with outside markets.

In the early 1990s Samsung’s unlikely success in mixing Western best practices with an essentially Japanese business system to deal with the outside market.

They made a new Samsung management style which is the hybrid management system, it has the best from the Japanese and American approaches to management (Korean style of management in the early 1990s was very similar to the Japanese style of management). The company’s excellent learning capabilities have been used to optimize the best aspects of both management styles for many years. Samsung management style holds powerful lessons for today’s emerging giants, the way they mixed up the traditional Japanese management style with the western style of management skills

Moreover, to focus on the big image of the company leadership style, we will be showing the chairman of the conglomerate Samsung Group and chairman of its flagship company, Samsung Electronics Lee Kun Hee. He was the third and youngest son of Lee Byung Chul.

Two weeks after his father death, he immediately took the helm of the company. He believed that one of the main problems that Samsung was facing is the authoritarian style of leadership which is like autocratic. We can define it as making managerial decisions without consulting others. He asked radical reforms and he called it "new management" concept. He was willing to perform some strategies, such as quality of products over quantity, promoted women to the ranks of senior executives, and discouraged bureaucratic practices.

The best part of his career is that he reached all that he was willing to. Lee Kun Hee’s assertive and charismatic leadership of Samsung Electronics made the company quicker and more decisive in adapting to market changes and exploiting new opportunities than its Japanese