Samsung Customer Needs Analysis
Customer needs are
the product a person
use for specific
benefits. For example
people need to drink
water on their daily
basis.
People travel by air
because they want to
travel faster because
everyone want to save
their time. Also safety
is most important
when someone want to
travel in airplane.
People want to watch
TV for refreshing their
mind and also to get
updates of all around
the world with good
clarity screen.
Customer wants are not
necessary but a customer has
a desire to buy it. Everyone
drinks water but some
people drink mineral water
rather than simple water.
Customer expectation is
what customer want and
expect form the good.
Customers expect clean and
fresh water having
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The product should be of
good quality with reasonable price but everyone can’t afford luxury TV so the company
should introduce product with latest technologies with a good price.
Q 1.3 Research an enterprise that exercise marketing activities. Define how the enterprise
pursues quality in all facets of its marketing activities.
Samsung need to have better quality product because quality of a product matters a lot for
customers to meet their needs and expectations. They always wants that the product
should have some exciting features so Samsung need to promote their product by
advertising it in a way that it attracts the customer’s attentions. The price should always be
up to that extent so that people belonging to any community or class can afford it.
Q 2.1 Research an enterprise that exercise marketing activities. Define the extent to which
the enterprise can assist customers to maximise the value and benefits from the products
Nirvair Singh Student Id.
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Q 3.3 For the company chosen in 3.2, assess distribution factors in terms of methods of
providing distinctive linkages between customers and products that enhance quality and
customer service.
Distribution channel also effect the prise of the product. More the process in the
distribution from producer to consumer than the price of the product will be more. On the
other hand less the distribution process, the product from producer to consumer than the
Nirvair Singh Student Id. ND15257
price of the product will be less for example if Samsung import their product directly to the
customer than it cost less than if their agents/brokers, wholesalers and retailers are
between distribution of the product than it cost more than the actual prise.
Q 3.4 For the company chosen in 3.2, assess promotion factors in terms of methods of
communicating the quality and customer service features of products to the market.
Organization need to aware people about the product and service by advertising it.
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