Samsung Marketing Activities

2200 Words9 Pages
Customer needs are

the product a person

use for specific

benefits. For example

people need to drink

water on their daily

basis.

People travel by air

because they want to

travel faster because

everyone want to save

their time. Also safety

is most important

when someone want to

travel in airplane.

People want to watch

TV for refreshing their

mind and also to get

updates of all around

the world with good

clarity screen.

Customer wants are not

necessary but a customer has

a desire to buy it. Everyone

drinks water but some

people drink mineral water

rather than simple water.

Customer expectation is

what customer want and

expect form the good.

Customers expect clean and

fresh water having
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The product should be of

good quality with reasonable price but everyone can’t afford luxury TV so the company

should introduce product with latest technologies with a good price.

Q 1.3 Research an enterprise that exercise marketing activities. Define how the enterprise

pursues quality in all facets of its marketing activities.

Samsung need to have better quality product because quality of a product matters a lot for

customers to meet their needs and expectations. They always wants that the product

should have some exciting features so Samsung need to promote their product by

advertising it in a way that it attracts the customer’s attentions. The price should always be

up to that extent so that people belonging to any community or class can afford it.

Q 2.1 Research an enterprise that exercise marketing activities. Define the extent to which

the enterprise can assist customers to maximise the value and benefits from the products

Nirvair Singh Student Id.
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Q 3.3 For the company chosen in 3.2, assess distribution factors in terms of methods of

providing distinctive linkages between customers and products that enhance quality and

customer service.

Distribution channel also effect the prise of the product. More the process in the

distribution from producer to consumer than the price of the product will be more. On the

other hand less the distribution process, the product from producer to consumer than the

Nirvair Singh Student Id. ND15257

price of the product will be less for example if Samsung import their product directly to the

customer than it cost less than if their agents/brokers, wholesalers and retailers are

between distribution of the product than it cost more than the actual prise.

Q 3.4 For the company chosen in 3.2, assess promotion factors in terms of methods of

communicating the quality and customer service features of products to the market.

Organization need to aware people about the product and service by advertising it.
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