ipl-logo

Samsung Marketing Mix

813 Words4 Pages

Home » marketing mix » Marketing mix of Samsung – 4P of Samsung
Marketing mix of Samsung – 4P of Samsung

Samsung has a vast product portfolio and its presence is in several different product categories. The brand image driver for Samsung are the Samsung Smartphone’s such as the Samsung note series or the Samsung galaxy series. Overall, Samsung is present in the following product categories.

Products in the marketing mix of Samsung

1) Tablets
2) Mobile phones – Smart phones, normal phones,
3) Televisions – LEDs, LCDs. Plasma TV, SMART TV, HDTV etc
4) Cameras and Camcorders
5) Refrigerators
6) Air conditioners
7) Washing machine
8) Microwave ovens
9) IT – Laptops, printers and accessories

The benefit of Samsung in terms of its product is …show more content…

We can divide the pricing strategies and match it with the products that it is used for.

Skimming price – Samsung’s smart phones are one of the best in the market and are the market leader in terms of the features and USP’s that they provide. The recent Samsung Note 3 + Gear is another entrant in the market which is catching peoples eyes. Thus Samsung uses Skimming price for these products wherein it tries to get a high value in the start before competitors catch up. Once the model is old or any competitor has launched a similar product, Samsung immediately drops the price.

Competitive pricing – For products other than smart phones, Samsung uses competitive pricing. Televisions, air conditioners, refrigerators and other products have competition in the form of Panasonic or LG. Samsung is known to be a great brand but it is not greater than LG for home appliances. In fact LG beats Samsung where home appliances are concerned. Similarly in Washing machines – Whirlpool, and in Cameras – Cannon, are the brands which are to be beaten. Thus in various categories, Samsung keeps competitive pricing so as to beat the competitor. Samsung as a brand hardly uses penetrative pricing because it doesn’t enter late in the market. In fact, it is present in most consumer durable segments in the …show more content…

It works on the channel marketing concept wherein there are three segments. Sales and service dealers, Modern retail and Distributors. The sales and service dealers handle key accounts for Samsung and are involved in corporate sales. These dealers may also open exclusive Samsung showrooms. The Modern retail segment includes large retailers like Croma, Hypercity, Vijay sales, Vivek’s and any others who are present in the modern electronic retail chain. Samsung being such a branded product, the retailers are bound to keep Samsung as an alternative for their

Show More
Related

  • Social Media And Technology Affects Mental Health

    760 Words  | 4 Pages

    People rely on technology for many things. Phones, laptops, and tablets can be used for social networking, researching for a school assignments, to quickly looking up information

    Read More

  • Advantages Of Samsung Pricing Strategy

    1561 Words  | 7 Pages

    That is the firm spends over “four hundred million dollars on advertising” for its various products aiming to target different slides of the customers in the global market as it floods the market with various products. This strategy comes with another one that is the pricing strategy , Samsung’s products are inexpensive if compared with other competitors. This strategy has enhanced the position of the firm to be one of the largest in selling products as it targets all the slides of the communities worldwide( David and Enrich 2000)

    Read More

  • Five Forces Analysis Of Samsung

    993 Words  | 4 Pages

    Porters Five Forces Analysis: Samsung Electronics  Introduction Samsung Electronics focuses in three specific areas; Consumer Electronics, IT & Mobile Communications and Device Solution. Porter’s Five Forces model has been used to analyse Samsung Electronics competitive position within the global market they operate in. By using this model, an evaluation of their current position will highlight which of the five forces are “affecting the intensity of competition in an industry and its profitability level” (Jurevicius, 2013). Nevertheless, when conducting analysis on an international company such as this, studying of market trends is already carried out thoroughly to ensure that they are fully aware of that market, in order to achieve success and maintain within it. With this in mind, it would be considered that Samsung Electronics would have a relatively good competitive advantage against other rival companies.

    Read More

  • Microwave Oven Case Study

    1201 Words  | 5 Pages

    D) Marketing Plan (4Ps) Marketing Mix (4Ps) • Product – Divide product into three categories for different market o High-end function, design, and price – to target high-end group. The function will feature the highest potential such as child protection lock, built-in coffee and toaster maker, rotisserie, new technology

    Read More

  • Pricing Strategy And The Pricing Strategy: Dyson

    1009 Words  | 5 Pages

    4.4 Pricing Strategy For a number of reasons, price is one of the most important aspects of an effective marketing strategy (Gerstein & Friedman, 2015). First, price is the only marketing variable that generates revenue. Second, buyers see price as an attribute of value (Tanner & Raymond, n.d.). Consequently, an organization must carefully assess its internal and external environment to choose the most effective pricing objective, which—in turn—will drive a product’s initial pricing strategy.

    Read More

  • Apple Company Emotional Intelligence

    897 Words  | 4 Pages

    Emotional Intelligence The ability to recognize human emotions, to understand the intentions, motivations and desires of others and their own, and the ability to manage their emotions and the emotions of other people in order to solve practical problems. There are four factors of emotional intelligence: self-awareness, self-management, social awareness and relationship management. Emotional intelligence is also known as a part of the effective type of leadership. It is very important to understand how the brain operates and how emotional response system works in Apple Company.

    Read More

  • Case Study Of Apple Inc.'s Diversification Strategy

    1442 Words  | 6 Pages

    Normally, consumers have unique needs that are not similar all the times. Therefore, the company must develop products that can address the unique concerns of the consumers. Evidently, Apple Inc. has been successful in the creating variety of products. However, pricing of the Apple Inc. products tend to limit the ability of buyers to purchase the products. While the company might justify the price of the products, setting the prices too high limits the ability of the willing buyer to purchase the

    Read More

  • Price Discrimination In Hotel Industry

    777 Words  | 4 Pages

    When determining the type of market in which certain goods are sold, there are couple main points to think about: are there many competitors, are the goods homogeneous or heterogeneous and is there free entry and exit in the long run? In our case, there are a lot of sellers in the market, more than 200. Goods, even though can seem to be similar, are heterogeneous. Hotels can differ by location, room quality, size, skill of employees, entertainment, outdoor activities and so on. Also, there is free entry and exit to and out of the market.

    Read More

  • Value Proposition Of Fitbit

    1808 Words  | 8 Pages

    The pricing strategy or pricing policy is one of the most important managers make for a product as it affects the profitable outcome and competitiveness that a product may make. (Toni, 2017). A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market by dropping the price or offering more benefits with the device such as packages.

    Read More

  • Samsung: A Case Study: Cost Structure Of Samsung

    850 Words  | 4 Pages

     COST STRUCTURE OF SAMSUNG Low cost structure of Samsung and high responsiveness to economic events has made Samsung more competitive. For example, initially Samsung focused more on volume and domination on market rather than increasing profitability. However, in 1990s, during the Asian financial crisis, Samsung cut costs and reemphasized product quality and manufacturing flexibility, which allowed its consumer electronics move from project phase to store shelves within next six months. Under the resources-based view of strategic management, effective resources available to a firm, as well as the competency of a firm is responsible in affecting competitive advantage received by a firm.

    Read More

  • Samsung Manufacturing Strategy: Process Strategies

    732 Words  | 3 Pages

    In Figure 2 based on Hayes and Wheelwright’s model (cited in Salemi 2004) the variety of product-process mixes available to Samsung is extensive, a sample of products are represented. As Samsung has 38 manufacturing facilities that are all interlinked with MES and PLT, providing rapid response to changes, they can adopt a variety of positions, throughout the diagonal of the matrix. The positions will depend on where the product or component is in its life cycle. The other consideration is that Samsung’s position as a supplier of essential components, to competitors, allows it some control over market

    Read More

  • Marketing: Marketing Mix In The Ice Cream Industry

    1497 Words  | 6 Pages

    6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product

    Read More

  • Samsung Case Study: Samsung Business Strategy

    899 Words  | 4 Pages

    1.2. International expansion Samsung Electronics started as one of the biggest suppliers of international high-tech companies producing chip, battery and memory. After a few years of experience, they extended their activities for the public market by producing TV, screens, micro-waves and so on. Samsung takes advantage of their

    Read More

  • Apple And Samsung Comparison Essay

    700 Words  | 3 Pages

    English 102 Essay 2 Jalal Bou Kanaan Outline “The Apple and Samsung showdown” I. Introduction: General Background information + Thesis: “what makes those companies not alike are the phones they release through the years, but are they that different?” II. “example of two leading rival companies in the field of smart phones” A. Information about the Samsung Galaxy Note 4 B. Information about the Apple iPhone 6 Plus III.

    Read More

  • Essay On Smart Home Technology

    819 Words  | 4 Pages

    In the market, we can purchase refrigerators, washing machines and other devices with enabled with touchscreen displays. This will make more convenient and human lives easier. For example, imagine a washing machine washed the clothes and dries it for you when you got into the washing room- ordered by a human through the phone. 3. Smart Lighting controls: Turning on and off the lights were done by using a smartphone or automated system.

    Read More

More about Samsung Marketing Mix

Open Document