Samsung Marketing Roles

Q3

Role and responsibilities of marketing

The role and responsibilities of marketing department is to understand and communicate with the customers in order to meet their needs in the products. The best and attractive products that suit to the customers and market will be highly purchase because it will sell itself without strong marketing. According to Peter Drucker, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” To understand customers well, market research shall be done through company internal channels and channel outside the company. Company internal channels is the communication between the organizational members in the department that have closer relationship

This is because some of them may forget the pinyin of the words so that they can easily write down the words by using S pen. However, smartphone together with S pen only appear in Samsung Galaxy Note model. Samsung also offer different price in different model of smartphone. Hence, Samsung target customers through their income level so that low income customers can also afford to buy a smartphone with best suit functions for themselves. Besides, the latest smartphone produced by Samsung is Samsung Galaxy S8 and S8plus. It have the best camera because it have 12MP sensor with Dual Pixel autofocus which enables faster snapping. ( Matt Swider, 2017 ) Therefore, mobile user who likes to take photo are suitable to buy this model.

Other than that, it is marketing responsibilities to prepare marketing strategy plans and manage overall the product line life cycle in order to achieve or to exceed the company’s goal by having an objective. Product line life cycle is the cycle that define the process of a product in the entire life cycle through introduction to withdrawal or eventual demise. There are four stages for product line life cycle which are introduction, growth, maturity and decline. Introduction stage is when the product first brought

A functional department is very important to an active company because it oversee and implement the major functional areas in the company. In Samsung Smartphone Malaysia, every functional department work cooperatively and shows support to each other to maximize the working efficiency of every department. These supportive interrelationships between the functional departments in Samsung Smartphone Malaysia will offer benefits to the company. According to the examples listed above, the benefits of Marketing Department interrelated with the Human Resources Department, Sales Department and Customer Service Department. As it shown, when The Marketing Department interrelate with the Customer Service Department, it could collect more effective information and individual personalization of the customer. With these services provided by Samsung Smartphone Malaysia it can ensure the customer will be more reliance and trustworthy on Samsung