ipl-logo

Samsung Marketing Strategy: Marketing Strategies

2240 Words9 Pages

Introduction
In this report, we are looking forward to know more about Samsung marketing strategies. Marketing strategies such as how they segment and target their consumer. Besides that, the type of marketing mix that is being carried out by Samsung such as the price, place, product and promotion. After finding out the strategies, we would actually give some recommendation on how Samsung can improve and be much stronger among their competitor by building the strength and opportunity for the company.

Company Background
Samsung, the world leading electronics companies is a super famous and well know brand in the current market. Samsung has expanded the business into more categories such as digital appliances, semiconductors, memory, system integration, heavy industry, construction and more.
Samsung was originally founded by Lee Byung Chull as a trading business in Taegu, Korea on March 1, 1938. The company then grew and expanded to Seoul in year 1947 but due to the Korean war the company left out. After the war, the company start all over again and successfully transform into textiles and largest wooden mill business in Korea.
Samsung put its main focus on redevelopment of country after the war on its industrialization. And it start to enter the electronic market in 1960s in Suwon with only several electronic focused divisions. The company successfully produce its first black and white TV in 1970. This is where Samsung start to catch up with the electronic

Show More
Related

  • Marketing Strategy: Trader Joe's Business Strategy

    1120 Words  | 5 Pages

    For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

    Read More

  • Case Study: SMART Goals

    1933 Words  | 8 Pages

    Overall this shows that Samsung does business with the intention of advancing and improving people’s lives and it gives us the impression that their decisions are based on reaching their goal of “continuous innovation and “creating superior products. Thus the reader can see that Samsung will not compromise the integrity of the products and they put quality above other aspects in business (such as profits). It also makes new employees aware of the heights they need to reach in order to maintain the Samsung standard of

    Read More

  • Marketing Strategy: Samsung Electronics Company

    1516 Words  | 7 Pages

    In this fast-paced industry, Samsung Electronics Company (SEC) has done a remarkable job in turning the company around and reaching a top-of-mind brand awareness over the past few years. The Samsung brand identity and values were poorly regarded up until the early 90s. The brand was positioned as a low-end electronics company that was mainly manufacturing consumer televisions and VCRs. Samsung was not able to compete with the industry’s leaders (i.e. Sony) in the global market. A positive change was needed to reinvent the company’s culture and brand position at that time.

    Read More

  • Advantages Of Samsung Pricing Strategy

    1561 Words  | 7 Pages

    That is the firm spends over “four hundred million dollars on advertising” for its various products aiming to target different slides of the customers in the global market as it floods the market with various products. This strategy comes with another one that is the pricing strategy , Samsung’s products are inexpensive if compared with other competitors. This strategy has enhanced the position of the firm to be one of the largest in selling products as it targets all the slides of the communities worldwide( David and Enrich 2000)

    Read More

  • Five Forces Analysis Of Samsung

    993 Words  | 4 Pages

    Porters Five Forces Analysis: Samsung Electronics  Introduction Samsung Electronics focuses in three specific areas; Consumer Electronics, IT & Mobile Communications and Device Solution. Porter’s Five Forces model has been used to analyse Samsung Electronics competitive position within the global market they operate in. By using this model, an evaluation of their current position will highlight which of the five forces are “affecting the intensity of competition in an industry and its profitability level” (Jurevicius, 2013). Nevertheless, when conducting analysis on an international company such as this, studying of market trends is already carried out thoroughly to ensure that they are fully aware of that market, in order to achieve success and maintain within it. With this in mind, it would be considered that Samsung Electronics would have a relatively good competitive advantage against other rival companies.

    Read More

  • What Are The Social Forces Of Samsung

    1109 Words  | 5 Pages

    1. Introduction Samsung first started as a South-Korean family owned business but has now earned acceptance around the globe now. Samsung has grown into a global information technology leader, managing more than 200 subsidiaries around the world. The company’s offerings include home appliances such as TVs, monitors, refrigerators, and washing machines as well as smartphones and tablets.

    Read More

  • Moccona Coffee Case Study

    1044 Words  | 5 Pages

    Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.

    Read More

  • Marketing Strategy Of Adidas

    1419 Words  | 6 Pages

    Introduction Adidas is a German multinational corporation and it is one of the largest companies in the sporting goods industry. Adolf and Rudi Dassler promoted Adidas in 1949 and it was named after its founders 'Adi ' from Adolf and 'Das ' from Dassler. The company offers its products through three main brands: adidas, Reebok and TaylorMade-adidas Golf. The company operates through more than 170 branches across the planet in Europe, the US and Asia, each focusing on a particular market segment. The company designs and manufactures shoes, clothing and accessories.

    Read More

  • Samsung: A Case Study: Cost Structure Of Samsung

    850 Words  | 4 Pages

     COST STRUCTURE OF SAMSUNG Low cost structure of Samsung and high responsiveness to economic events has made Samsung more competitive. For example, initially Samsung focused more on volume and domination on market rather than increasing profitability. However, in 1990s, during the Asian financial crisis, Samsung cut costs and reemphasized product quality and manufacturing flexibility, which allowed its consumer electronics move from project phase to store shelves within next six months. Under the resources-based view of strategic management, effective resources available to a firm, as well as the competency of a firm is responsible in affecting competitive advantage received by a firm.

    Read More

  • Texas Instruments Marketing Strategy

    764 Words  | 4 Pages

    TEXAS INSTRUMENTS Abstract—This paper is on the marketing strategies adopted by TEXAS INSTRUMENTS .It shows the areas which is primarily targeted by the company. And at last some suggestions and and recommendations have been put forward by us. Index Terms—B to B , INTRODUCTION Texas Instruments is an American company which designs and manufactures semiconductors, which it sells to electronic manufacturers and designers globally.

    Read More

  • Samsung Manufacturing Strategy: Process Strategies

    732 Words  | 3 Pages

    Process Strategies The process strategies, for such a large manufacturing company, would need to be varied. The production process type would be determined by the product life cycle stage at that time (Thayer 2004).Product life cycles for items such as smartphones and tablets do not generally follow the standard life cycle stages. The maturity stage can be interrupted by discontinuation or irrelevance of a technology, which recommences the cycle (Giachetti & Marchi 2010). Incidentally, during the product life cycle of these items, a cyclic improvement of both process and product is required to stay in contact with market changes.

    Read More

  • Samsung Case Study: Samsung Business Strategy

    899 Words  | 4 Pages

    1.2. International expansion Samsung Electronics started as one of the biggest suppliers of international high-tech companies producing chip, battery and memory. After a few years of experience, they extended their activities for the public market by producing TV, screens, micro-waves and so on. Samsung takes advantage of their

    Read More

  • Apple And Samsung Comparison Essay

    700 Words  | 3 Pages

    Conclusion Summary + personal opinion. The Apple Samsung Showdown

    Read More

  • Samsung Target Market Analysis

    1213 Words  | 5 Pages

    Sensitive market to these kinds of products are commercial line and offices those has to get technological interface to attain day to day tasks. Samsung has contributed in so many innovative products to make users life easy such as tablets, mini laptops, and televisions to provide with the wide range of technology for personal use. Samsung is known for its colors and picture quality in the

    Read More

  • Samsung Competitor Analysis

    1724 Words  | 7 Pages

    The organization gets essentially all its income from cloud access gadgets, in addition to related peripherals and administrations. The Samsung plan of action is more wary. Following in the strides of a system spearheaded by NEC, Sony and other Japanese makers, the Korean pioneer 's method offers an abnormal state of vertical mix through a solid semiconductor and segments

    Read More

More about Samsung Marketing Strategy: Marketing Strategies

Open Document