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Samsung Pestle Analysis Essay

984 Words4 Pages

Despite being one of the electronic devices companies which is highly dynamic in nature, Samsung has to keep a high guard in its extremely competitive market. PESTLE analysis is been used to look at the Political, Economic, Social, Technological, Legal and Environmental factors that lead to the risks arise from Samsung as a multinational company.
Political factors are important to the backend of a company. To us, political changes may seem insignificant, but political factors decide the survivability of an organization. A set of political factors such as political stability in the country, government attitude towards the industry and the company, international pressure groups, risk of military invasion of the country and others affect revenue and long-term growth prospects of Samsung Electronics in direct and indirect ways. The company has been found to be involved in a few of political scandals in its home market in South Korea. One of it is Lee Kwang-jae, Uri Party representative that works for South Korean President Roh Moo-hyun had officially admitted to receive fifty to sixty billion KRW from Samsung Group in the form of bonds to be used in the …show more content…

With the rise of globalization, consumers have become more ethical and ethics oriented. They want their favourite brand to play a vital role in the betterment of the society as a whole. They always expect from their favourite brand to be socially responsible. Following the Galaxy Note 7 had to be recalled after dozens spontaneously caught fire because of defective batteries, Greenpeace, a non-governmental environmental organization has been questioning Samsung for failing to detail how it will dispose the millions of Galaxy Note 7 it’s recalled from around the world. If Samsung chooses to dispose them, it would create an equivalent of about 28 shipping containers of toxic waste. Greenpeace has urged Samsung to recycle those doomed smartphone parts as much as

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