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Samsung Pricing Strategy

1443 Words6 Pages

LEBANESE AMERICAN UNIVERSITY

SAMSUNG-BRICKS

Your Phone . Your Rules

Introduction to Marketing

4/20/2017

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Samsung started in 1938 focusing on trade export. Being the second largest phone manufacturer and one of the world’s largest technology companies by sales, Samsung has evolved exceptionally since its start. Today Samsung produces phones, TVs, computers, cameras, stereo systems, etc. Samsung Mobile's line-up of smart phones and tablets has helped the handset maker rally a significant share in a market that is heavily competitive. At its fast rate of sales in telecommunication, sales are expected to top in the near future. In modern times, a smartphone has become an extension of its user. That’s why putting control …show more content…

Through selling Samsung-Brick, Samsung is offering a basic model with optional modulations and accessories along with it. The suggested strategy is to price the product based on the modules chosen by the consumer, therefore we can show the consumer that he is truly paying for what he wants. The basic entry level device will have a pricing that will not exceed 100$ and the price will rise gradually depending on what components the consumer plans on choosing. Most users may buy an expensive phone just for specific exclusive functionality (an amazing camera for example) without using all other functionalities they have paid for. The Modular Smartphone, Samsung-Brick, gives control back to the end-user, and allows him to spend his well-earned money on the things he truly needs and not pay for features he’ll never …show more content…

The freedom that this product grants the consumer is unprecedented. It allows for the freedom for choosing what extra components their smartphone will have as well as the look of the final device. Samsung-Brick will allow consumers to decide on the aesthetics of the finished product by selecting any one of the available finishes or opting for a third party finish provided by any one of our planned partners. So, while promoting this product, the main focus will be on customizability and affordability, as well as the ease of use. Live streaming of the event will take place as well as official videos that show and explain everything about the product will take over all social media platforms especially Samsung’s official YouTube Channel. Moreover, generic posts about the use of every “Brick” that can be added to the phone and its specialty will be posted and shared as part of the series that is

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