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How To Write A Swot Analysis Of Samsung's Competitive Strategy

847 Words4 Pages

- RECOGNITION OF THE PRODUCT ADVANTAGES Samsung provided their consumers with a distinct feature they cannot get from any of Samsung Electronics' competitors. 1- Samsung Apps are special collections of apps specially built for these TV that connected to digital content like videos, sports, games, social network. 2- Samsung 3D TV allow their consumers to syncs digital devices and connect to multiple PCs. 3-Samsung offer TV accessories like ultra slim wall mount and TV camera to enhance TV experience. 4-Samsung provided online services, and technician service by visiting the service location. This means Samsung succeeded to meet all the needs of consumer at very competitive level. 2- THE PRODUCT PRICE Samsung TVs have a wide range of pricing …show more content…

5- The device which has a camera or a microphone as accessory may interfere with the owner privacy. SAMSUNG CURVED 55" TV AND SERVICE IMPROVING GOALS In this section, some of the personal suggestion to create a better image of the Samsung curved TV by working on its problems. The aim of those suggestions is to increase the customer satisfaction , increase the product market share , and improving the position of the product. On reviewing the global TV market share, SWOT analysis. I can think about this product as a question mark product according to BCG matrix market analysis. So our market strategy has to work in improving the position of the product to a star product. They are actually plans have to work together , so you can get the maximum benefits of the brand name, the great successes of the other products as tablets or smart phone, relate the cash caw product convince and successes to the curved 55" inch TV. those plans have to be aligned with improving the problems or the negative feedback ,that Samsung received from their customers who already purchased the

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