Samsung Sanghoe: A Case Study Of Samsung's Success

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HISTORY & OWNERSHIP • After moving from Uireyeong Region to Daegu city, Lee Byung Chull established Samsung Sanghoe in 1938. • It was in late 1960’s when Samsung Group came into gadgets business. • It framed a few hardware related divisions, for example, Samsung Semiconductor and Telecommunications, Samsung Electro-Mechanics, Samsung Corning, Samsung Electronics Devices and made the office in Suwon. Its first item was a high contrast TV. • It is today mainly known for its Mobile phones • It has its headquarters in Suwon, South Korea • Its revenue is 305 billion USD . TARGET CUSTOMER PROFILE With a extensive arrangement of item offerings ranging from low to top of the line, Samsung is aptly utilizing an aggregate market system, focusing on a differing set of shoppers: youthful buyers, experts, married-couples…show more content…
For every person who wants to get the maximum value for the price that they pay. Unlike other electronic firms, their products are innovative, at the same time provides maximum value on the whole its affordable luxury thus providing best value proposition. It is positioned as a mid to higher end brand catering wide range of customers ranging from lower middle class to upper class people. POPS & PODS Samsung electronics produces consumer electronics in five categories they are TV’s and video /audio players, mobile phones, computers, cameras, home appliances. Category POP POD TV/Video/audio players Innovation and picture quality Emotional connect with the Indian families, more value for the money they pay Home appliances New technologies Samsung’s appliances are energy efficient Cameras Dual view and multi view cameras Not many

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