Social media are promotion tools used to facilitate conversations among people online. Lenovo used social media tools such as Lenovo’s blogging, Lenovo’s forums, Google Ad Words, Google Analytics, other social media such as Facebook, twitter, YouTube, type pad, wordpress.com, and del.icio.us. Lenovo’s blogging is a platform for Lenovo to promote their product around the world, so that community can know and recognize the Lenovo brand. After that, the purpose of Lenovo’s forums is same as well as Lenovo’s blogging. While, Google Ad Words is an advertising platform used to generate traffic to Lenovo’s website which in turn would help in generating leads or sales whatever Lenovo’s objective, is from the website.
If Starbucks did not consider the use of technology, it would not have been able to launch the Starbucks Digital Network and ease of payment via the Starbucks app with the smart phone, that helped to improve its customers’ satisfaction and convenience. In addition, the newer in-store technology has also streamline the work of the baristas by reducing the time needed to make a drink. This has improved the speed of service provided by the baristas and it gave the barista time to interact with customers, offering a better overall customer service. As a result, Starbucks was able to generate a higher level of
The first objective of a BtoB digital strategy is awareness (recognition of the brand) through the visibility of the company on search engines such Google, of its websites and of its social media (Twitter, YouTube, LinkedIn, Facebook). The second objective is the lead generation, namely to generate a buying opportunity. In the pharmaceutical sector, it is a matter of demonstrating its expertise to customers and especially to prospects. Social media has a key role to play in ensuring these goals. Indeed, the goal is to be visible on the internet.
Another online social media marketing and promotional strategies which can be adopted by the five selected organisations to enhance its application on Facebook is organising referral promotion. A referral promotion is a promotion strategy for a business to increase its brand awareness. If a business create a referral promotion, participants who are fans of the business have to invite their friends in order to win in the competition. For the friends who have been invited to be able participated in the referrals promotion, they need to become fans of the business. This in turn results to the increase in the number of fans for the business and at the same time raise awareness on the business brand.
As it shown, when The Marketing Department interrelate with the Customer Service Department, it could collect more effective information and individual personalization of the customer. With these services provided by Samsung Smartphone Malaysia it can ensure the customer will be more reliance and trustworthy on Samsung
The business person can increase their sales by showing their good feedbacks and giving a proper information content in order to get customers trust. A study has been reveal that 91% of retail brands used more than one specific social media in a way to attract their target customers. Therefore, testimonies and feedbacks can also be included in their social media website to improve their business conversion rate up to 34%. Business conversion rate can be increase by adding reviews to your social media sites by creating a different way of presenting and commercial their own brands that might be more interesting and different from others. In conclusion, even though some business might not achieve their own targets but there must be a way to make it successful such as the positive impact of social media.
There are some social media sites are available on the internet, those are face book, twitter; that can play as a key tool in social media marketing for increase the product awareness for different types of consumers. According to the Smith (2010), on these websites, customers discuss their lives on their status including their watching, listening, feeling and even purchasing as well as Bylund (2009) argued on this topic that when a customer like a product and tells people about that, indirectly he is doing a free work to increase that brand product awareness for the company or the retailer. The easier way a company can make it for people to provide a link to their company so others may follow, the more people will become aware of that
Abstract: In the present digital age, social media channels are a commonplace and used by almost every business whether small or large. The purpose of this paper is to evaluate the effectiveness of social media channels like facebook, Twitter and Google Plus in marketing and building brands and driving sales of a business. The process of building brand image and adaptive structuration theory is studies to understand about brand building and marketing. A case study on Vodafone UK is presented, followed by an in-depth analysis of how Vodafone has successfully used social media to build its brand equity and customer base. The results of the case study reveal the different strategies Vodafone UK uses to build and maintain relationships with consumers.The study concludes with a discussion of the lessons learned from the research: networking and creating relationships with other businesses, increases brand exposure; focusing more on relationships than sales, increases sales; interesting content promotes interaction.
In order to satisfy diversified customers’ needs in the types, coverage scopes and styles of products, Zalora endeavors to introduce many world famous brands into the online platform including Mango. Moreover, the establishment of self-created brand Ezra is also considered to be the completion of the product line of Zalora. Zalora has also made use of promotion strategy to meet customers’ needs and improve their consumption experience. The focus of Zalora’s marketing is fast fashion consumption, which should be conveyed to customers at the fastest speed. Moreover, after establishing the customer relationship, Zalora would send promotion information and activities through Internet to attract more customers based on their preferences.
This system enables Maybank get to knowthe expectations of customers towards the bank. Then, Maybank formulates strategies and comesout with superior performance to cater the needs of customers. Right now, Maybank is hoping togenerate a complete picture of a customer’s lifecycle by using the system to grow their business.Besides establishing of the feedback dropper on their website, Maybank also focus on thefundamental values of hospitality, friendliness and skills in handling customer complaints. To dothis, the GUEST & Telephone Etiquette Programme has been launched April 2009 and WeS.E.R.V.E Programme in December 2009. Maybank also promotes various incentiveprogrammes to reward the customers.