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Samsung Swot Analysis Essay

1101 Words5 Pages

Samsung Electronics At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society .Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the world, and give them the resources they need to be the best at what they do. The result is that all of our products—from memory chips that help businesses store vital knowledge to mobile phones that connect people across continents— have the power to enrich lives. And that’s what making a better global society all is about. In this TMA I will analysis Samsung strategy by two type of tool first one SWOT analysis and second one 4 Ps which include : Product Strategies , Pricing , Promotion , Positioning. On other hand I have SWOT analysis that help manger to evaluate the competitive advantage for product in the market .SWOT analysis divided into two internal (Strengths & Weaknesses) external (Opportunities & Threats) Internal factor: Strengths • Robust top line growth • Strong market position • Diversified business portfolio • Leading Market Position • …show more content…

• Intense Competition • Falling Demand for PCs &TVs • Rise in Counterfeit Products 2- Of my view point after searching and reading the Samsung case study I see it use this two type of strategy: classic and evaluations strategy. I will elaborate how Samsung used it both. • classic strategy: Consumer electronics is an industry where the competition is intense. It is also an industry where technological changes come in rapid succession. Therefore, companies need to keep upgrading their products to remain competitive. Apart from technology, they should look at design as a differentiator. A company could consider the following key activities to improve its design skills: •

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