They are generally made with phone calls, basic SMS/MMS and basic internet and games. Samsung no longer has any phones in this market so this could be a “high” risk area due to the phones costing very little and most of the time are free on contracts. Overall Samsung receives a “medium” rating for these points Industry Rivalry This has a huge impact on Samsung because of strong competitors like LG, Apple, Microsoft, Google and others. With so much competition between the companies and due to the slowdown of the smartphone industry, companies are trying to “steal” other customers from other rival manufactures. This is a very high risk due to the fast adaption of new technologies and because of the extremely high level of competition
Flat screens were entering the market in the mid-2000s and retailers were having a price war. Circuit City advertisements failed due to discounts not being advertised in a timely manner. Circuit City also failed due to its commission-based sales strategy, inventory cost due to the housing crisis, and the firing of many experienced employees. After Circuit City’s demise, Walmart started to increase the diversity in their electronics department. Walmart started to offer pay-as-you-go phone plans, competing with Best Buys Mobile.
According to Amanda (2014), eyestrain, blurred vision and dry eye are the effect of spending too much time on starting smartphone. Moreover, smartphone addiction also can affect teenager’s sleep. The constant checking update on smartphone has interrupt teenager’s sleep and even cause insomnia. In “How does smartphone” (2015), the article explain that the teenager who keep tracking for social media update and message do not get a good sleep at night. Next, the smartphone addiction can affect teenager’s studies.
Thirdly, (understanding the customer's need) which clarifies the meaning of "digital convergence", which is linked to important devices in human life, such as home appliances, smart phones and office equipment. Four (determines marketing method) Place the outer envelope of the product in a very sophisticated way to reach a rich layer. Five (Significant sales achieved) Samsung has made big profits in the sale of electronic devices, sold about 56% compared to Apple. Sex (Budget Diagnosis) Samsung has set a future sales profit plan 400 billion in 2020. The product marketing methods have varied
For some students, they cannot seem their hands off their phones. Students are tempted to look to see if they got a message from their friends or significant other, even notifications from the gaming apps they have. This is the reason why most students do not get time to study. For students are more interested in using their time on their cells phones, rather than studying. However, cell phones can also help people succeed in school or at work.
It is becoming clear that social networks have become part of people’s lives. Many young people are using their tablet computers and smartphones to check Tweets and status updates from their friends and family. As technology advances, people are pressured to adopt different lifestyles. From the paragraphs above, we are able to see that Social Media is indeed a neutral tool and I personally believe that it is the users of Social Media who is the root of the evil and that Social Media is just a medium to voice one’s
China and India are two big markets. The customers are obsessed with Samsung smartphones and they are looking for some new options. Samsung is not able to fulfil the customer’s expectation completely. Daily new entrants are coming in the market and they are impacting the business of
According to surveys 50% of the persons are not going to bed without having their mobiles near their pillows (Idugboe, 2011). This necessity to be connected to the online live is creating problems in the real life with the family and friends. Another negative property of them is that thanks to their different applications can edit photos and videos, manipulating the content and at posting them to a social network giving a different idea of ourselves. Moreover, smartphones result in work-house interference (WHI) a potential source of stress with negative effect on the employee family life because they have to reply to the emails immediately even if they are not on works
With the introduction of smartphones orders can now be placed directly from the phones and also payments via credit card can be processed. However this is not completely without its cons which must be taken into account. Shopping online has been made far easier than it was before. You can buy in from quite a large number of retailers and have great comparisons been given on the prices of the items on sites such as Amazon and Ebay. This would have been near about impossible to do if you had to visit each shop of different brands to make the same comparison.
Strengths • Leading in the market of illustrated demonstration of applications • Strong brand value • Leading role in all mobile and smartphone markets • Famous for the technology used • Great cameras • Strong memory • Novel design • Strong processor Weaknesses • Borrowed software (Android) • Very expanded portfolio • Hard to arrest the competitive advantage of its technology • Not much different from competition (Sony Xperia Z) • Low product quality perception due to low prices Opportunities • R&D investments • Lots of mobile advertisements • Upcoming markets that need its attendance (e.g. baby boomers) Threats • Intense competition in all sectors (market with no growth) • Many similar products • Not enough advertising for the Samsung A5 (2017) Sales and Marketing Objectives for Samsung Galaxy A5 (2017) Marketing objective Achieve significant increase of product awareness (Realistic) by getting students and graduates to take part in the campaign planned (Specific & Achievable) by 25 -40% (Measurable) in the launch week (Time – Framed). Sales Objective Increase Samsung Galaxy’s A5 sales (Realistic) by targeting and referring to young people at the age of 16-29, in Greece (Specific & Achievable) by 25% (Measurable) in the first 6 months after the campaign launches (Time – Framed). Segmentation and Targeting for Samsung Galaxy A5 (2017) Geographical Segmentation Samsung’s geographical segmentation is worldwide and they sell their smartphones in over 80